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AltriaSustained decline

altria.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 89K.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
89,309
Month over month
-0.1%
3-month change
-11.4%
Global rank
375,939
Top country
US (73%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Country rank
111,977
Category rank
1,289
Change, 3 months
-11.4%
Change, month over month
-0.1%
Digital health score
52

Details

Measured month
Jun 2026
Category
finance/finance
Mail visits
9,913
Traffic band
Emerging
Direct visits
34,205
Search visits
29,115
Small website
No
Snapshot date
Jun 1, 2026
Social visits
3,304
Website title
Civil Rights Equity Assessment
Brand strength
Moderate
Referral visits
12,593
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Brand keyword ratio
3/5
Website description
In July 2023, we commenced an equity and civil rights assessment (Assessment) in response to a 2022 shareholder proposal requesting that we commission a civil rights equity audit.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 52: Engagement 44/100 (25%), Volume 50/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 4% of total visits (~3,304 visits).

Extraction

Relevance
20%
Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/76e0cb7f-bf55-4d9c-8d9f-bd0377155fd4 returns this record as JSON. POST /v1/companies/enrich returns every signal for altria.com.

{
  "signal_id": "76e0cb7f-bf55-4d9c-8d9f-bd0377155fd4",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:55:15.44+00:00",
  "company": {
    "name": "Altria",
    "domain": "altria.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "altria.com shows sustained decline with 3 consecutive months of decreases, down 11% overall to 89K.",
    "traffic": {
      "2026-04-01": 100815,
      "2026-05-01": 89403,
      "2026-06-01": 89309
    },
    "category": "finance/finance",
    "relevance": 0.2,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.388,
      "pages_per_visit": 2.858,
      "avg_visit_duration_seconds": 50
    },
    "global_rank": 375939,
    "mail_visits": 9913,
    "country_rank": 111977,
    "top_keywords": [
      {
        "cpc": 1.39,
        "name": "altria",
        "volume": 17520,
        "estimated_value": 10140
      },
      {
        "cpc": 1.28,
        "name": "altria group",
        "volume": 3230,
        "estimated_value": 1330
      },
      {
        "cpc": 1.45,
        "name": "mo dividend",
        "volume": 2530,
        "estimated_value": 790
      },
      {
        "cpc": 0.64,
        "name": "dividend history mo",
        "volume": 760,
        "estimated_value": 650
      },
      {
        "name": "altria interns",
        "volume": 280,
        "estimated_value": 360
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1289,
    "direct_visits": 34205,
    "search_visits": 29115,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 3304,
    "top_countries": {
      "CA": 0.034,
      "DE": 0.021,
      "GB": 0.026,
      "IN": 0.022,
      "US": 0.728
    },
    "website_title": "Civil Rights Equity Assessment",
    "brand_strength": "moderate",
    "change_3mo_pct": -11.4,
    "change_mom_pct": -0.1,
    "referral_visits": 12593,
    "traffic_sources": {
      "mail": 0.111,
      "paid": 0,
      "direct": 0.383,
      "search": 0.326,
      "social": 0.037,
      "referral": 0.141
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "In July 2023, we commenced an equity and civil rights assessment (Assessment) in response to a 2022 shareholder proposal requesting that we commission a civil rights equity audit.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 52,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 52: Engagement 44/100 (25%), Volume 50/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~3,304 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Highly concentrated traffic: US (73%), CA (3%), GB (3%).",
    "referral_strength_detail": "Moderate referral strength at 14% of traffic (~12,593 visits).",
    "search_dependency_detail": "Low search dependency at 33% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 39% bounce rate, 2.9 pages per visit, and 50-second average duration."
  }
}

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