Perpetual underdog AMD nips at Nvidia's heels as it joins the $1T club

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    "url": "https://www.theregister.com/systems/2026/09/21/perpetual-underdog-amd-nips-at-nvidias-heels-as-it-joins-the-1t-club/5297998",
    "title": "Perpetual underdog AMD nips at Nvidia's heels as it joins the $1T club",
    "excerpt": "systems Fueled by the AI boom, the House of Zen's rise isn't just Instinct - Lisa Su is riding high on some Epyc design chops too AMD’s market cap briefly passed $1 trillion on Monday, making the perpetual underdog one of a handful of chip designers to ever hold the distinction. Make no mistake, AMD is still the underdog here, at least relative to Nvidia, which holds the distinction of being the most valuable company in the world with a market cap of nearly $5.5 trillion. But while AMD still trails Nvidia by a wide margin, the House of Zen has taken the lead over its long-time rival turned frenemy Intel, which is currently valued at $640 billion . Much of AMD’s success comes on the back of the AI boom. This didn’t happen overnight. AMD was late to the AI party having invested most of its GPU development resources in more traditional high-performance computing applications and national supercomputing projects. That changed in 2023 when it launched the Instinct MI300A - a part that, at least on paper, delivered higher performance, more memory, and greater bandwidth than Nvidia’s then new H100 and H200-series GPUs. But while better on paper, AMD’s products were dogged by un-optimized software, much of which had been designed from the ground up for Nvidia accelerators. AMD’s GPU team has spent the better part of three years changing the narrative around ROCm, helped by large-scale...",
    "product": "Helios",
    "summary": "AMD is on track to launch Helios, a new rack-scale compute platform, in the third quarter of 2026.",
    "planning": true,
    "image_url": "https://image.theregister.com/5298015.jpg?imageId=5298015&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683",
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    "published_at": "2026-09-21T20:59:00Z",
    "article_sentence": "By mid-2026, AMD claimed it had not only closed the performance gap with Nvidia but was also on track to launch a new rack-scale compute platform in the third quarter that was bigger and faster than Nvidia’s existing Blackwell-based rack systems and Vera Rubin."
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