americanexpress.com received 96M monthly visits with traffic from 5 countries.

{
  "signal_id": "7d644629-5d91-4cb0-ba22-d62e85987be7",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:27:33.006+00:00",
  "company": {
    "name": "American Express",
    "domain": "americanexpress.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "americanexpress.com received 96M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 107122687,
      "2026-08-01": 104839740,
      "2026-09-01": 96493458
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 27.1,
    "ai_traffic": {
      "top_prompts": [
        "What are the key benefits and drawbacks of premium travel rewards credit cards for frequent international travelers, and how should I decide if the annual fee is worth it?",
        "How can I compare cash-back credit cards versus points-based travel cards to determine which type will maximize rewards for my typical monthly spending categories?",
        "What steps should I take to choose a credit card that offers the best travel insurance, airport lounge access, and concierge services for occasional long-haul trips?"
      ],
      "total_visits": 294876,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 62.575
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.628
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.484
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.271,
      "pages_per_visit": 6.121,
      "avg_visit_duration_seconds": 275
    },
    "global_rank": 294,
    "mail_visits": 3859738,
    "country_rank": 109,
    "top_keywords": [
      {
        "cpc": 2.62,
        "name": "american express",
        "volume": 2399980,
        "estimated_value": 3026350
      },
      {
        "cpc": 2.81,
        "name": "amex",
        "volume": 2521360,
        "estimated_value": 2787090
      },
      {
        "cpc": 1.16,
        "name": "amex login",
        "volume": 576500,
        "estimated_value": 858380
      },
      {
        "cpc": 0.74,
        "name": "american express login",
        "volume": 486800,
        "estimated_value": 693710
      },
      {
        "cpc": 1.7,
        "name": "amex travel",
        "volume": 322950,
        "estimated_value": 393610
      }
    ],
    "traffic_band": "major",
    "category_rank": 7,
    "direct_visits": 54711791,
    "search_visits": 24798819,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1833376,
    "top_countries": {
      "AU": 0.03,
      "CA": 0.036,
      "GB": 0.037,
      "JP": 0.038,
      "US": 0.756
    },
    "website_title": "American Express Credit Cards, Rewards & Banking",
    "brand_strength": "strong",
    "change_3mo_pct": -9.9,
    "change_mom_pct": -8,
    "referral_visits": 5017660,
    "traffic_sources": {
      "mail": 0.04,
      "paid": 0,
      "direct": 0.567,
      "search": 0.257,
      "social": 0.019,
      "referral": 0.052
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~294,876 visits). Top: chatgpt.com (63%), gemini.google.com (2%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 83,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 57% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 83: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~1,833,376 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (76%), JP (4%), GB (4%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~5,017,660 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 27% bounce rate, 6.1 pages per visit, and 275-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/7d644629-5d91-4cb0-ba22-d62e85987be7 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"americanexpress.com","limit":20}'