Apple acquires team behind ‘ultimate audio editor for musicians’
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One of the unexpected bonuses (for nosy journalists at least) of Europe's Digital Markets Act is that big tech companies have to publicly disclose some of their acquisitions, with the details published on the European Commission website. That's why we can report this morning that Apple has announced plans to "acquire certain assets of Samplab GmbH ("Samplab") and offer employment to and hire certain Samplab employees. Samplab devvelops audio editing tools." Hat tip to 9 to 5 Mac for spotting the disclosure, which was made last weekend (17 October). Samplab's website has since been taken offline, but thanks to the Wayback Machine you can see what it was about. And? Samplab described itself as "the ultimate audio editor for musicians" that lets them "edit audio files as if you were working with MIDI". It did that by using AI to "take the audio apart" of an original sample, making it fully editable. Samplab's tech couuld also match the tempo and key of different samples to make them sound good together and separate stems. The company was founded in 2020 in Zurich, Switzerland, with the promise that AI would "revolutionize the music industry. Not by replacing musicians, but rather by giving them super powers". In short, Apple is acquiring (or at least acqui-hiring, since the deal is about people and technology) an AI-music startup that aimed to supercharge musicians. A good fit...
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