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AutomatticSustained decline

automattic.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 417K.

What happened

Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
417,475
Month over month
-7.3%
3-month change
-10.1%
Global rank
114,351
Top country
US (30%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
73,810
Category rank
1,544
Change, 3 months
-10.1%
Change, month over month
-7.3%
Digital health score
61

Details

Measured month
Jul 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
6,680
Traffic band
Developing
Direct visits
198,718
Search visits
101,029
Small website
No
Snapshot date
Jul 1, 2026
Social visits
28,806
Website title
Cookie-Richtlinie
Brand strength
Strong
Referral visits
60,951
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
3/5
Website description
In unserer Datenschutzerklärung werden unsere Prinzipien erläutert, die der Erhebung, Verarbeitung und Speicherung deiner persönlichen Informationen (oder auch “personenbezogenen Daten”) zugrunde l…
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 48% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/8304f1da-1fa7-40ec-ac8d-66dd10db6c9d returns this record as JSON. POST /v1/companies/enrich returns every signal for automattic.com.

{
  "signal_id": "8304f1da-1fa7-40ec-ac8d-66dd10db6c9d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T10:35:21.926+00:00",
  "company": {
    "name": "Automattic",
    "domain": "automattic.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "automattic.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 417K.",
    "traffic": {
      "2026-05-01": 464500,
      "2026-06-01": 450142,
      "2026-07-01": 417475
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 17.4,
    "ai_traffic": {
      "total_visits": 9733,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 94.502
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 3.376
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 2.122
        }
      ],
      "traffic_share": 0.023
    },
    "engagement": {
      "bounce_rate": 0.472,
      "pages_per_visit": 2.735,
      "avg_visit_duration_seconds": 61
    },
    "global_rank": 114351,
    "mail_visits": 6680,
    "country_rank": 73810,
    "top_keywords": [
      {
        "cpc": 2.72,
        "name": "automattic",
        "volume": 21040,
        "estimated_value": 27090
      },
      {
        "cpc": 1.72,
        "name": "automattic careers",
        "volume": 4410,
        "estimated_value": 5830
      },
      {
        "cpc": 2.32,
        "name": "automattic jobs",
        "volume": 1890,
        "estimated_value": 2120
      },
      {
        "cpc": 1.65,
        "name": "automatic",
        "volume": 17460,
        "estimated_value": 1770
      },
      {
        "name": "automatic careers",
        "volume": 530,
        "estimated_value": 590
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1544,
    "direct_visits": 198718,
    "search_visits": 101029,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 28806,
    "top_countries": {
      "GB": 0.053,
      "IN": 0.117,
      "NG": 0.084,
      "PL": 0.043,
      "US": 0.304
    },
    "website_title": "Cookie-Richtlinie",
    "brand_strength": "strong",
    "change_3mo_pct": -10.1,
    "change_mom_pct": -7.3,
    "referral_visits": 60951,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.476,
      "search": 0.242,
      "social": 0.069,
      "referral": 0.146
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "In unserer Datenschutzerklärung werden unsere Prinzipien erläutert, die der Erhebung, Verarbeitung und Speicherung deiner persönlichen Informationen (oder auch “personenbezogenen Daten”) zugrunde l…",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 61,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 61: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 95/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 23/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~28,806 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Moderately concentrated traffic: US (30%), IN (12%), NG (8%).",
    "referral_strength_detail": "Moderate referral strength at 15% of traffic (~60,951 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 47% bounce rate, 2.7 pages per visit, and 61-second average duration."
  }
}

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