automattic.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 417K.
What happened
Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 417,475
- Month over month
- -7.3%
- 3-month change
- -10.1%
- Global rank
- 114,351
- Top country
- US (30%)
- Trend
- Consecutive decline
More from Automattic
- NewsAutomattic has a new board after failed attempt to put CEO on leaveNews
- RedditFollowing news of internal turmoil, commenters expressed negative sentiment towards Automattic CEO Matt Mullenweg, criticizing his perceived lack of product understanding and suggesting the drama...Reddit
- Executive departureSources say Automattic’s board is out after failed attempt to oust CEO Matt MullenwegExecutive departure
- Executive hireAutomattic confirms Mullenweg has returned as CEO after attempted ouster by boardExecutive hire
- Web trafficautomattic.com received 407K monthly visits with traffic from 5 countries.Web traffic
- GlassdoorGenerous benefits package is a strong positive for employeesGlassdoor
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The full record
From the Signal API recordNumbers
- Country rank
- 73,810
- Category rank
- 1,544
- Change, 3 months
- -10.1%
- Change, month over month
- -7.3%
- Digital health score
- 61
Details
- Measured month
- Jul 2026
- Category
- computers_electronics_and_technology/computers_electronics_and_technology
- Mail visits
- 6,680
- Traffic band
- Developing
- Direct visits
- 198,718
- Search visits
- 101,029
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 28,806
- Website title
- Cookie-Richtlinie
- Brand strength
- Strong
- Referral visits
- 60,951
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- Low
- Brand keyword ratio
- 3/5
- Website description
- In unserer Datenschutzerklärung werden unsere Prinzipien erläutert, die der Erhebung, Verarbeitung und Speicherung deiner persönlichen Informationen (oder auch “personenbezogenen Daten”) zugrunde l…
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Strong brand recognition with 48% direct traffic. Brand keyword ratio: 3/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/8304f1da-1fa7-40ec-ac8d-66dd10db6c9d returns this record as JSON. POST /v1/companies/enrich returns every signal for automattic.com.
{
"signal_id": "8304f1da-1fa7-40ec-ac8d-66dd10db6c9d",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-08-13T10:35:21.926+00:00",
"company": {
"name": "Automattic",
"domain": "automattic.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "automattic.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 417K.",
"traffic": {
"2026-05-01": 464500,
"2026-06-01": 450142,
"2026-07-01": 417475
},
"category": "computers_electronics_and_technology/computers_electronics_and_technology",
"relevance": 17.4,
"ai_traffic": {
"total_visits": 9733,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 94.502
},
{
"name": "claude.ai",
"rank": 2,
"share": 3.376
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 2.122
}
],
"traffic_share": 0.023
},
"engagement": {
"bounce_rate": 0.472,
"pages_per_visit": 2.735,
"avg_visit_duration_seconds": 61
},
"global_rank": 114351,
"mail_visits": 6680,
"country_rank": 73810,
"top_keywords": [
{
"cpc": 2.72,
"name": "automattic",
"volume": 21040,
"estimated_value": 27090
},
{
"cpc": 1.72,
"name": "automattic careers",
"volume": 4410,
"estimated_value": 5830
},
{
"cpc": 2.32,
"name": "automattic jobs",
"volume": 1890,
"estimated_value": 2120
},
{
"cpc": 1.65,
"name": "automatic",
"volume": 17460,
"estimated_value": 1770
},
{
"name": "automatic careers",
"volume": 530,
"estimated_value": 590
}
],
"traffic_band": "developing",
"category_rank": 1544,
"direct_visits": 198718,
"search_visits": 101029,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 28806,
"top_countries": {
"GB": 0.053,
"IN": 0.117,
"NG": 0.084,
"PL": 0.043,
"US": 0.304
},
"website_title": "Cookie-Richtlinie",
"brand_strength": "strong",
"change_3mo_pct": -10.1,
"change_mom_pct": -7.3,
"referral_visits": 60951,
"traffic_sources": {
"mail": 0.016,
"paid": 0,
"direct": 0.476,
"search": 0.242,
"social": 0.069,
"referral": 0.146
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 2.3% (~9,733 visits). Top: chatgpt.com (95%), claude.ai (3%), gemini.google.com (2%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "low",
"brand_keyword_ratio": "3/5",
"website_description": "In unserer Datenschutzerklärung werden unsere Prinzipien erläutert, die der Erhebung, Verarbeitung und Speicherung deiner persönlichen Informationen (oder auch “personenbezogenen Daten”) zugrunde l…",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 61,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 61: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 95/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 23/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 7% of total visits (~28,806 visits).",
"engagement_quality_score": 39,
"geo_concentration_detail": "Moderately concentrated traffic: US (30%), IN (12%), NG (8%).",
"referral_strength_detail": "Moderate referral strength at 15% of traffic (~60,951 visits).",
"search_dependency_detail": "Low search dependency at 24% of total traffic.",
"engagement_quality_detail": "Low engagement (39/100) with 47% bounce rate, 2.7 pages per visit, and 61-second average duration."
}
}
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-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"automattic.com","limit":20}'Long text fields are shortened on this page.
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