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AutomatticSustained decline

automattic.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 347K.

What happened

Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
347,413
Month over month
-14.6%
3-month change
-16.8%
Global rank
131,058
Top country
US (35%)
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
84,627
Category rank
1,673
Change, 3 months
-16.8%
Change, month over month
-14.6%
Digital health score
60

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
5,559
Traffic band
Developing
Direct visits
180,655
Search visits
83,727
Small website
No
Snapshot date
Sep 1, 2026
Social visits
21,887
Website title
About Us
Brand strength
Strong
Referral visits
43,774
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
4/5
Website description
Around the world, building the internet’s operating system - and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successf…
Country rank country
US
Digital health label
Good
Brand strength detail
Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e704b4b1-2b5f-4fee-949f-d28ecf374c83 returns this record as JSON. POST /v1/companies/enrich returns every signal for automattic.com.

{
  "signal_id": "e704b4b1-2b5f-4fee-949f-d28ecf374c83",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:52:25.805+00:00",
  "company": {
    "name": "Automattic",
    "domain": "automattic.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "automattic.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 347K.",
    "traffic": {
      "2026-07-01": 417475,
      "2026-08-01": 406689,
      "2026-09-01": 347413
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 35,
    "ai_traffic": {
      "total_visits": 6136,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 57.212
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.991
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.213
        }
      ],
      "traffic_share": 0.018
    },
    "engagement": {
      "bounce_rate": 0.504,
      "pages_per_visit": 2.584,
      "avg_visit_duration_seconds": 49
    },
    "global_rank": 131058,
    "mail_visits": 5559,
    "country_rank": 84627,
    "top_keywords": [
      {
        "cpc": 2.14,
        "name": "automattic",
        "volume": 27080,
        "estimated_value": 33120
      },
      {
        "cpc": 1.68,
        "name": "automattic careers",
        "volume": 5000,
        "estimated_value": 5080
      },
      {
        "cpc": 2.02,
        "name": "automatic",
        "volume": 19080,
        "estimated_value": 2100
      },
      {
        "name": "automattic inc.",
        "volume": 950,
        "estimated_value": 1520
      },
      {
        "cpc": 2.5,
        "name": "automattic jobs",
        "volume": 1230,
        "estimated_value": 1080
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1673,
    "direct_visits": 180655,
    "search_visits": 83727,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 21887,
    "top_countries": {
      "BR": 0.035,
      "CA": 0.046,
      "IN": 0.158,
      "NG": 0.046,
      "US": 0.35
    },
    "website_title": "About Us",
    "brand_strength": "strong",
    "change_3mo_pct": -16.8,
    "change_mom_pct": -14.6,
    "referral_visits": 43774,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.52,
      "search": 0.241,
      "social": 0.063,
      "referral": 0.126
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "Around the world, building the internet’s operating system - and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successf…",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 60: Engagement 35/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 18/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~21,887 visits).",
    "engagement_quality_score": 35,
    "geo_concentration_detail": "Moderately concentrated traffic: US (35%), IN (16%), NG (5%).",
    "referral_strength_detail": "Moderate referral strength at 13% of traffic (~43,774 visits).",
    "search_dependency_detail": "Low search dependency at 24% of total traffic.",
    "engagement_quality_detail": "Low engagement (35/100) with 50% bounce rate, 2.6 pages per visit, and 49-second average duration."
  }
}

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