automattic.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 347K.
What happened
Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained decline
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 347,413
- Month over month
- -14.6%
- 3-month change
- -16.8%
- Global rank
- 131,058
- Top country
- US (35%)
- Trend
- Consecutive decline
More from Automattic
- LayoffAutomattic begins layoffs following board upheaval and executive departuresLayoff
- NewsInside the 33-hour failed boardroom coup to overthrow WordPress founder Matt MullenwegNews
- GlassdoorEmployees praise strong healthcare and overall benefits packageGlassdoor
- RedditFollowing news of internal turmoil, commenters expressed negative sentiment towards Automattic CEO Matt Mullenweg, criticizing his perceived lack of product understanding and suggesting the drama...Reddit
- Executive departureSources say Automattic’s board is out after failed attempt to oust CEO Matt MullenwegExecutive departure
- Executive hireAutomattic confirms Mullenweg has returned as CEO after attempted ouster by boardExecutive hire
Latest signals at other companies
- Hacker NewsOpenAIThree new discoveries in mathematics, computer science, and physicsHacker News
- RedditAnthropicAnthropic customer stopped using Claude and Claude Code completely in favor of Venice AI and local models due to confidentiality concerns and perceived project sabotage.Reddit
- RedditDJIA commenter reports successful use of the DJI Mavic Air 3 for basic mapping, noting that while it is not survey-grade, it works reliably.Reddit
The full record
From the Signal API recordNumbers
- Country rank
- 84,627
- Category rank
- 1,673
- Change, 3 months
- -16.8%
- Change, month over month
- -14.6%
- Digital health score
- 60
Details
- Measured month
- Sep 2026
- Category
- computers_electronics_and_technology/computers_electronics_and_technology
- Mail visits
- 5,559
- Traffic band
- Developing
- Direct visits
- 180,655
- Search visits
- 83,727
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 21,887
- Website title
- About Us
- Brand strength
- Strong
- Referral visits
- 43,774
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Moderate
- Search dependency
- Low
- Consecutive months
- 3
- Engagement quality
- Low
- Brand keyword ratio
- 4/5
- Website description
- Around the world, building the internet’s operating system - and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successf…
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
sustainedDecline
Use this data
Get every website traffic signal for Automattic and the companies you sell to, in the tools you already use.
Ask Claude about it
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Automattic this week?”
Send it to your own tools
The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.
Try it free
Sign up and spend your free credits on the companies you sell to.
Start Free1,000 free credits
The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/e704b4b1-2b5f-4fee-949f-d28ecf374c83 returns this record as JSON. POST /v1/companies/enrich returns every signal for automattic.com.
{
"signal_id": "e704b4b1-2b5f-4fee-949f-d28ecf374c83",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedDecline",
"detected_at": "2026-10-12T07:52:25.805+00:00",
"company": {
"name": "Automattic",
"domain": "automattic.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "automattic.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 347K.",
"traffic": {
"2026-07-01": 417475,
"2026-08-01": 406689,
"2026-09-01": 347413
},
"category": "computers_electronics_and_technology/computers_electronics_and_technology",
"relevance": 35,
"ai_traffic": {
"total_visits": 6136,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 57.212
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 1.991
},
{
"name": "claude.ai",
"rank": 3,
"share": 0.213
}
],
"traffic_share": 0.018
},
"engagement": {
"bounce_rate": 0.504,
"pages_per_visit": 2.584,
"avg_visit_duration_seconds": 49
},
"global_rank": 131058,
"mail_visits": 5559,
"country_rank": 84627,
"top_keywords": [
{
"cpc": 2.14,
"name": "automattic",
"volume": 27080,
"estimated_value": 33120
},
{
"cpc": 1.68,
"name": "automattic careers",
"volume": 5000,
"estimated_value": 5080
},
{
"cpc": 2.02,
"name": "automatic",
"volume": 19080,
"estimated_value": 2100
},
{
"name": "automattic inc.",
"volume": 950,
"estimated_value": 1520
},
{
"cpc": 2.5,
"name": "automattic jobs",
"volume": 1230,
"estimated_value": 1080
}
],
"traffic_band": "developing",
"category_rank": 1673,
"direct_visits": 180655,
"search_visits": 83727,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 21887,
"top_countries": {
"BR": 0.035,
"CA": 0.046,
"IN": 0.158,
"NG": 0.046,
"US": 0.35
},
"website_title": "About Us",
"brand_strength": "strong",
"change_3mo_pct": -16.8,
"change_mom_pct": -14.6,
"referral_visits": 43774,
"traffic_sources": {
"mail": 0.016,
"paid": 0,
"direct": 0.52,
"search": 0.241,
"social": 0.063,
"referral": 0.126
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.8% (~6,136 visits). Top: chatgpt.com (57%), gemini.google.com (2%), claude.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 3,
"engagement_quality": "low",
"brand_keyword_ratio": "4/5",
"website_description": "Around the world, building the internet’s operating system - and a better way to work. In a world of tech companies fighting for growth at any cost, imagine one that gives away its most successf…",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 60,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 60: Engagement 35/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 18/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 6% of total visits (~21,887 visits).",
"engagement_quality_score": 35,
"geo_concentration_detail": "Moderately concentrated traffic: US (35%), IN (16%), NG (5%).",
"referral_strength_detail": "Moderate referral strength at 13% of traffic (~43,774 visits).",
"search_dependency_detail": "Low search dependency at 24% of total traffic.",
"engagement_quality_detail": "Low engagement (35/100) with 50% bounce rate, 2.6 pages per visit, and 49-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/e704b4b1-2b5f-4fee-949f-d28ecf374c83 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"automattic.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.