Gaming's next winners will be built on player focus, AI-powered personalization, and direct relationships, Bain & Co report finds

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    "title": "Gaming's next winners will be built on player focus, AI-powered personalization, and direct relationships, Bain & Co report finds",
    "excerpt": "LOS ANGELES , Aug. 18, 2026 /PRNewswire/ -- The average gamer no longer exists: an effectively unlimited game catalog has fragmented player preferences, while playing time and spending have become heavily concentrated among a narrow, identifiable set of players, making chasing the average player the costliest mistake in the industry today. These are the key findings of Bain & Company's 2026 Gaming Report , which draws on a survey of more than 5,300 gamers across the world, as well as Bain's proprietary analysis of 100 titles released since 2023. In its third edition, the report follows from last year's observation of a growing direct-to-consumer trend that has culminated to nearly half of gamers buying direct today. \"The question for gaming executives is no longer solely about reaching more players. It's reaching the right players, in the right way, and getting more ownership over that relationship,\" said Anders Christofferson , partner of Bain's Media & Entertainment practice and global head of Bain's Video Game sector. \"The studios pulling ahead are the ones that have made a deliberate choice about who they are building for and are aligning every resource behind that answer; AI, distribution, and personalization alike.\" End of the average gamer: preferences are broadening, yet spending concentrates - Surveyed gamers are split across the gaming experiences they want most. No...",
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