Bayer partners with Alka Yagnik to launch Alka-Seltzer in India

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  "company": {
    "name": "Bayer",
    "domain": "bayer.com"
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  "data": {
    "url": "https://www.adgully.com/post/21387/bayer-partners-with-alka-yagnik-to-launch-alka-seltzer-in-india",
    "title": "Bayer partners with Alka Yagnik to launch Alka-Seltzer in India - Adgully.com",
    "excerpt": "Bayer’s Consumer Health Division unveiled a new ad film for Alka-Seltzer® , India's first antacid with probiotic. Featuring legendary playback singer Alka Yagnik , it aims to build familiarity and recall for the brand among Indian consumers. The film playfully taps into the coincidence that both the iconic singer and Bayer's product share the name \"Alka.\" While the pronunciation may differ, the association creates an instantly memorable connection, helping consumers better remember the brand while delivering a light-hearted take on matters of the heart versus heartburn. Food today is about much more than sustenance. For instance, food is also about seeking comfort in familiar favourites. Bayer's new Alka-Seltzer® ad captures such a familiar experience through a playful, slice-of-life story that uses a light-hearted approach, while establishing a connection with Alka Yagnik. Positioned as India's first antacid with probiotic, Alka-Seltzer® offers a distinctive approach that helps with fast acidity relief while supporting long-term gut health, making it a differentiated antacid solution for today's digestive health needs. A post shared by Alka-Seltzer (@alkaseltzer.india) Sandeep Verma, Head of South Asia, Bayer’s Consumer Health Division, said, \"One of the biggest tasks for a new brand is becoming part of consumers' consideration set quickly. With Alka-Seltzer®, we saw a unique...",
    "product": "Alka-Seltzer",
    "summary": "Bayer's Consumer Health Division has launched Alka-Seltzer, described as India's first antacid with probiotic, in the Indian market.",
    "location": "India",
    "planning": false,
    "image_url": "https://erp.adgully.com/artical_image/ae1d951e005143dc87680df67fb15225.jpeg",
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    "product_tags": [
      "medical"
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    "published_at": "2026-09-29T05:24:00Z",
    "location_data": [
      {
        "region": "Southern Asia",
        "country": "India",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Bayer’s Consumer Health Division unveiled a new ad film for Alka-Seltzer® , India's first antacid with probiotic."
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