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BayerTraffic snapshot

bayer.com received 1M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~6,833 visits). Top: chatgpt.com (65%), perplexity.ai (12%), gemini.google.com (4%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,065,879
Month over month
+1.1%
3-month change
-3.4%
Global rank
49,580
Top country
US (25%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
8,426
Category rank
3
Change, 3 months
-3.4%
Change, month over month
+1.1%
Digital health score
66

Details

Measured month
Jul 2026
Category
health/biotechnology_and_pharmaceuticals
Mail visits
40,503
Traffic band
Established
Direct visits
408,232
Search visits
314,434
Small website
No
Snapshot date
Jul 1, 2026
Social visits
159,882
Website title
Bayer – Global Home
Brand strength
Moderate
Referral visits
116,181
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~6,833 visits). Top: chatgpt.com (65%), perplexity.ai (12%), gemini.google.com (4%).
Geo concentration
Diversified
Search dependency
Low
Consecutive months
1
Brand keyword ratio
5/5
Website description
At Bayer, innovations in health and agriculture are at the core of what we do. We develop solutions that improve lives and protect the planet.
Country rank country
DE
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 66: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/d92639b1-5d05-4f67-9008-e8b4e51851b5 returns this record as JSON. POST /v1/companies/enrich returns every signal for bayer.com.

{
  "signal_id": "d92639b1-5d05-4f67-9008-e8b4e51851b5",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:51:24.739+00:00",
  "company": {
    "name": "Bayer",
    "domain": "bayer.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "bayer.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 1103456,
      "2026-06-01": 1054362,
      "2026-07-01": 1065879
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 3.1,
    "ai_traffic": {
      "total_visits": 6833,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 65.352
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 11.715
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 3.787
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.55,
      "pages_per_visit": 3.157,
      "avg_visit_duration_seconds": 105
    },
    "global_rank": 49580,
    "mail_visits": 40503,
    "country_rank": 8426,
    "top_keywords": [
      {
        "cpc": 0.73,
        "name": "bayer",
        "volume": 84550,
        "estimated_value": 51750
      },
      {
        "cpc": 2.1,
        "name": "bayer careers",
        "volume": 5110,
        "estimated_value": 5620
      },
      {
        "cpc": 0.76,
        "name": "bayer s",
        "volume": 7560,
        "estimated_value": 2890
      },
      {
        "cpc": 1.08,
        "name": "bayer jobs",
        "volume": 1900,
        "estimated_value": 2260
      },
      {
        "cpc": 1.32,
        "name": "bayer ag",
        "volume": 3320,
        "estimated_value": 2090
      }
    ],
    "traffic_band": "established",
    "category_rank": 3,
    "direct_visits": 408232,
    "search_visits": 314434,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 159882,
    "top_countries": {
      "CH": 0.02,
      "DE": 0.22,
      "FR": 0.023,
      "IN": 0.078,
      "US": 0.248
    },
    "website_title": "Bayer – Global Home",
    "brand_strength": "moderate",
    "change_3mo_pct": -3.4,
    "change_mom_pct": 1.1,
    "referral_visits": 116181,
    "traffic_sources": {
      "mail": 0.038,
      "paid": 0,
      "direct": 0.383,
      "search": 0.295,
      "social": 0.15,
      "referral": 0.109
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~6,833 visits). Top: chatgpt.com (65%), perplexity.ai (12%), gemini.google.com (4%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "At Bayer, innovations in health and agriculture are at the core of what we do. We develop solutions that improve lives and protect the planet.",
    "country_rank_country": "DE",
    "digital_health_label": "good",
    "digital_health_score": 66,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 38% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 66: Engagement 44/100 (25%), Volume 100/100 (20%), Brand 77/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 15% of total visits (~159,882 visits).",
    "engagement_quality_score": 44,
    "geo_concentration_detail": "Diversified traffic: US (25%), DE (22%), IN (8%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~116,181 visits).",
    "search_dependency_detail": "Low search dependency at 30% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (44/100) with 55% bounce rate, 3.2 pages per visit, and 105-second average duration."
  }
}

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