Bed Bath & Beyond Appoints Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer
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Bed Bath & Beyond appoints Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer. MURRAY, Utah-(BUSINESS WIRE)-Bed Bath & Beyond, Inc. (NYSE: BBBY) (the "Company"), owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, today announced the appointment of Rick Lockton as Executive Vice President and Chief Digital, Product, and Technology Officer. Effective November 3, 2025, Lockton will join the executive leadership team to lead the Company's digital transformation and product innovation strategy. He will oversee technology integrations across omnichannel partnerships, blockchain investments, and emerging home technology ventures while maintaining a sharp focus on growing the core online retail business. His priorities include accelerating digital growth, improving conversion, and building lifetime value through advanced consumer data strategies. "As we evolve from a pure-play retailer to a complete home ecosystem provider, we remain laser focused on strengthening our online retail foundation," said Marcus Lemonis, Executive Chairman and Principal Executive Officer. "Rick's proven success in building digital-first businesses, driving profitability, and scaling innovation aligns perfectly with our next phase of growth." Lockton brings more than 20 years of experience in digital leadership, having built...
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