Best Buy launches holiday gifting center earlier than ever

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  "company": {
    "name": "Best Buy",
    "domain": "bestbuy.com"
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    "url": "https://www.retaildive.com/news/best-buy-early-holiday-gifting-center/830274/",
    "title": "Best Buy launches holiday gifting center earlier than ever",
    "author": "Dani James",
    "excerpt": "The retailer is highlighting its shop-in-shops with Google and Meta as a way to entice holiday shoppers into stores this season. Best Buy is kicking off the holiday season by debuting its gifting center - which features curated gift guides and product highlights - earlier than ever before, according to a Monday press release. “Technology is always at the top of holiday gift lists and helping customers discover and experience it is what we do best,” Patrick McGinnis, chief revenue officer at Best Buy, said in a statement. “No matter how our customers prefer to shop, whether in stores or online, we’re making it easier to find the right tech with the expertise and support that make all the difference, especially during the holidays.” The electronics retailer is highlighting its assortment of video games - such as the highly anticipated Grand Theft Auto VI - RGB LED TVs, wearable tech, trading cards, kitchen appliances and more for the holidays. The company is pushing immersive experiences to pull festive shoppers into stores, with select locations in October debuting a dedicated Google area to showcase their product lineup. That adds to Best Buy’s Meta Lab shop-in-shops , which are being rolled out to 50 locations and offer interactive demos and personalized fittings of Meta’s technology. The company is offering next-day delivery in nearly every metro market and shoppers can also...",
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    "effective_date": "2026-09-14",
    "article_sentence": "Best Buy is kicking off the holiday season by debuting its gifting center - which features curated gift guides and product highlights - earlier than ever before, according to a Monday press release."
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