Inside The Drop: Best Buy Unveils the Future of Commerce, Media and Technology

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  "company": {
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  "data": {
    "url": "https://corporate.bestbuy.com/2026/inside-the-drop-best-buy-unveils-the-future-of-commerce-media-and-technology/",
    "title": "Inside The Drop: Best Buy Unveils the Future of Commerce, Media and Technology - Best Buy Corporate",
    "excerpt": "For years, retail media has largely been defined by what happens near the point of purchase. At this year’s Showcase, The Drop , Best Buy shared a broader vision: a connected media, commerce and technology business designed to help brands influence consumers from inspiration to sale and measure impact every step of the way. “Technology is becoming more personal every day, and that creates an opportunity for brands to connect with consumers in much more meaningful ways. With more than 220 million customer relationships and billions of annual interactions, Best Buy has a unique understanding of how people discover, evaluate and buy technology,” said Lisa Valentino, Chief Ads and Media Officer at Best Buy. “By starting with real purchase behavior and working backward, we’re helping advertisers better understand customer intent, reach consumers wherever they’re making decisions and measure impact from awareness all the way to the sale. That’s why we’re investing in new capabilities, new partnerships and new experiences, and it’s why the momentum we’re seeing across Best Buy Ads continues to accelerate.” The Drop introduced new capabilities, partnerships and research that reinforce Best Buy’s growing role in media. Here are the five biggest drops from the event: Best Buy announced the launch of Best Buy CTV, bringing together premium streaming inventory, audience intelligence and...",
    "summary": "Best Buy expanded its relationship with Amazon Fire TV, giving advertisers access to premium inventory across the Fire TV experience on Insignia televisions.",
    "planning": false,
    "image_url": "https://corporate.bestbuy.com/wp-content/uploads/2026/09/BestBuy-Ads-TheDrop-Header-1-scaled-e1790610767234.jpg",
    "confidence": 0.9,
    "published_at": "2026-09-28T16:52:33Z",
    "article_sentence": "It’s an expanded relationship with Amazon Fire TV , giving advertisers access to premium inventory across the Fire TV experience on Insignia televisions.",
    "related_company_name": "Amazon Fire TV",
    "related_company_domain": "amazon.com"
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