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BetterHelpSustained decline

betterhelp.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,974,325
Month over month
-8.6%
3-month change
-14.5%
Global rank
9,576
Top country
US (57%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-14.5%
Change, month over month
-8.6%
Digital health score
72

Details

Measured month
Dec 2025
Category
Health/Mental_Health
Mail visits
0
Traffic band
Established
Direct visits
10,726,168
Search visits
7,800,850
Snapshot date
Dec 1, 2025
Social visits
390,042
Brand strength
Strong
Referral visits
585,064
AI traffic detail
No AI traffic data available.
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
3
Brand keyword ratio
0/0
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 72: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~390,042 visits).
Engagement quality score
65
Geo concentration detail
Highly concentrated traffic: US (57%), GB (18%), CA (3%).
Referral strength detail
Weak referral strength at 3% of traffic (~585,064 visits).

Extraction

Detected
Jan 23, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/db083dd5-b82a-4654-806d-e87a6dca88fa returns this record as JSON. POST /v1/companies/enrich returns every signal for betterhelp.com.

{
  "signal_id": "db083dd5-b82a-4654-806d-e87a6dca88fa",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-01-23T13:39:59+00:00",
  "company": {
    "name": "BetterHelp",
    "domain": "betterhelp.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "betterhelp.com shows sustained decline with 3 consecutive months of decreases, down 15% overall to 6M.",
    "traffic": {
      "2025-10-01": 6990960,
      "2025-11-01": 6536839,
      "2025-12-01": 5974325
    },
    "category": "Health/Mental_Health",
    "relevance": 24.1,
    "engagement": {
      "bounce_rate": 0.39,
      "pages_per_visit": 3.62,
      "avg_visit_duration_seconds": 180
    },
    "global_rank": 9576,
    "mail_visits": 0,
    "traffic_band": "established",
    "direct_visits": 10726168,
    "search_visits": 7800850,
    "snapshot_date": "2025-12-01",
    "social_visits": 390042,
    "top_countries": {
      "AU": 0.02,
      "CA": 0.03,
      "DE": 0.03,
      "GB": 0.18,
      "US": 0.57
    },
    "brand_strength": "strong",
    "change_3mo_pct": -14.5,
    "change_mom_pct": -8.6,
    "referral_visits": 585064,
    "traffic_sources": {
      "mail": 0,
      "paid": 0.01,
      "direct": 0.55,
      "search": 0.4,
      "social": 0.02,
      "referral": 0.03
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 72: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~390,042 visits).",
    "engagement_quality_score": 65,
    "geo_concentration_detail": "Highly concentrated traffic: US (57%), GB (18%), CA (3%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~585,064 visits).",
    "search_dependency_detail": "Moderate search dependency at 40% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (65/100) with 39% bounce rate, 3.6 pages per visit, and 180-second average duration."
  }
}

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