bird.co shows sustained decline with 3 consecutive months of decreases, down 10% overall to 211K.

{
  "signal_id": "e73ceaea-f043-401d-8d49-5b9c12110a5d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:16:16.85+00:00",
  "company": {
    "name": "Bird",
    "domain": "bird.co"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "bird.co shows sustained decline with 3 consecutive months of decreases, down 10% overall to 211K.",
    "traffic": {
      "2026-02-01": 235060,
      "2026-03-01": 220119,
      "2026-04-01": 210575
    },
    "category": "sports/cycling_and_biking",
    "relevance": 10.4,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.43,
      "pages_per_visit": 2.563,
      "avg_visit_duration_seconds": 45
    },
    "global_rank": 196539,
    "mail_visits": 1053,
    "country_rank": 68843,
    "top_keywords": [
      {
        "cpc": 1.74,
        "name": "bird",
        "volume": 188200,
        "estimated_value": 11720
      },
      {
        "cpc": 1.48,
        "name": "bird scooter",
        "volume": 2920,
        "estimated_value": 3420
      },
      {
        "cpc": 1.48,
        "name": "bird scooters",
        "volume": 1500,
        "estimated_value": 1480
      },
      {
        "cpc": 1.55,
        "name": "bird bike",
        "volume": 1440,
        "estimated_value": 970
      },
      {
        "name": "birds scooters",
        "volume": 780,
        "estimated_value": 720
      }
    ],
    "traffic_band": "developing",
    "category_rank": 86,
    "direct_visits": 58540,
    "search_visits": 97496,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 37272,
    "top_countries": {
      "CA": 0.115,
      "FR": 0.042,
      "IT": 0.085,
      "NL": 0.031,
      "US": 0.372
    },
    "website_title": "Safety School Ep. 2: Slow Down for Safety - Bird · Enjoy the ride",
    "brand_strength": "moderate",
    "change_3mo_pct": -10.4,
    "change_mom_pct": -4.3,
    "referral_visits": 16214,
    "traffic_sources": {
      "mail": 0.005,
      "paid": 0,
      "direct": 0.278,
      "search": 0.463,
      "social": 0.177,
      "referral": 0.077
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "5/5",
    "website_description": "Use this static Page to test the Theme’s handling of the Blog Posts Index page....",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 53,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 28% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 53: Engagement 39/100 (25%), Volume 75/100 (20%), Brand 56/100 (15%), Diversification 80/100 (15%), Rank 50/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~37,272 visits).",
    "engagement_quality_score": 39,
    "geo_concentration_detail": "Moderately concentrated traffic: US (37%), CA (12%), IT (9%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~16,214 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Low engagement (39/100) with 43% bounce rate, 2.6 pages per visit, and 45-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e73ceaea-f043-401d-8d49-5b9c12110a5d \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"bird.co","limit":20}'