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BirkenstockNew location

BIRKENSTOCK BRINGS ITS UNIQUE WALKING EXPERIENCE TO MADRID'S SALAMANCA DISTRICT

What happened

BIRKENSTOCK opened its second store in Madrid, Spain, located in the Salamanca district, marking its third directly operated store in the country.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

LINZ AM RHEIN, Germany and MADRID, July 30, 2026 /PRNewswire/ -- Spain has become one of BIRKENSTOCK's most dynamic markets in Europe. As awareness of the brand continues to grow, BIRKENSTOCK is expanding its retail presence in the country. On July 28, the company opened its second store in Madrid. With the new location, BIRKENSTOCK now has three directly operated stores in Spain. While many Spanish consumers first discovered the brand through travel, local demand and interest in BIRKENSTOCK, its heritage and its purpose have grown significantly. The new Madrid store reflects this momentum and creates a space where consumers can experience the full BIRKENSTOCK universe – from the Original Footbed and the brand's philosophy of walking as nature intended to its craftsmanship, materials and latest collections. A PLACE TO MEET AND EXCHANGE IDEAS BIRKENSTOCK does not follow a one-size-fits-all approach to retail. Each new store is developed individually, drawing on the character, culture and architectural language of its surroundings to create a locally rooted and distinctly BIRKENSTOCK experience. In Madrid, the store design draws inspiration from the city's traditional corralas, a type of residential building common since the 17th century and characterized by large central courtyards and exterior galleries providing access to each home. Beyond their distinctive architecture...

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Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Takes effect
Jul 28, 2026
Location
Madrid, Community of Madrid, Spain

More new location signals at other companies

The full record

From the Signal API record

Extraction

Confidence
95%
Detected
Jul 30, 2026
signal_type
news
signal_subtype
opens_new_location

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7032d29a-28ab-13bc-c60b-295f4f5145cc returns this record as JSON. POST /v1/companies/enrich returns every signal for birkenstock.com.

{
  "signal_id": "7032d29a-28ab-13bc-c60b-295f4f5145cc",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-07-30T12:00:00+00:00",
  "company": {
    "name": "Birkenstock",
    "domain": "birkenstock.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/birkenstock-brings-its-unique-walking-experience-to-madrids-salamanca-district-302837940.html",
    "title": "BIRKENSTOCK BRINGS ITS UNIQUE WALKING EXPERIENCE TO MADRID'S SALAMANCA DISTRICT",
    "excerpt": "LINZ AM RHEIN, Germany and MADRID , July 30, 2026 /PRNewswire/ -- Spain has become one of BIRKENSTOCK's most dynamic markets in Europe. As awareness of the brand continues to grow, BIRKENSTOCK is expanding its retail presence in the country. On July 28, the company opened its second store in Madrid. With the new location, BIRKENSTOCK now has three directly operated stores in Spain. While many Spanish consumers first discovered the brand through travel, local demand and interest in BIRKENSTOCK, its heritage and its purpose have grown significantly. The new Madrid store reflects this momentum and creates a space where consumers can experience the full BIRKENSTOCK universe – from the Original Footbed and the brand's philosophy of walking as nature intended to its craftsmanship, materials and latest collections. A PLACE TO MEET AND EXCHANGE IDEAS BIRKENSTOCK does not follow a one-size-fits-all approach to retail. Each new store is developed individually, drawing on the character, culture and architectural language of its surroundings to create a locally rooted and distinctly BIRKENSTOCK experience. In Madrid, the store design draws inspiration from the city's traditional corralas, a type of residential building common since the 17th century and characterized by large central courtyards and exterior galleries providing access to each home. Beyond their distinctive architecture...",
    "summary": "BIRKENSTOCK opened its second store in Madrid, Spain, located in the Salamanca district, marking its third directly operated store in the country.",
    "location": "Madrid, Spain",
    "planning": false,
    "image_url": "https://mma.prnewswire.com/media/2563226/Birkenstock_Group_Logo.jpg?p=facebook",
    "confidence": 0.95,
    "published_at": "2026-07-30T12:00:00Z",
    "location_data": [
      {
        "city": "Madrid",
        "state": "Community of Madrid",
        "region": "Southern Europe",
        "country": "Spain",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-28",
    "article_sentence": "On July 28, the company opened its second store in Madrid."
  }
}

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