Birkenstock Expands Its High-Street Presence In India With New Concept Store In Hyderabad

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  "detected_at": "2026-09-21T13:04:42+00:00",
  "company": {
    "name": "Birkenstock",
    "domain": "birkenstock.com"
  },
  "data": {
    "url": "https://www.passionateinmarketing.com/birkenstock-expands-its-high-street-presence-in-india-with-new-concept-store-in-hyderabad/",
    "title": "Birkenstock Expands Its High-Street Presence In India With New Concept Store In Hyderabad - Passionate In Marketing",
    "excerpt": "BIRKENSTOCK brings its tradition, function and quality to Hyderabad – celebrating craftsmanship and introducing its Autumn/Winter 2026 collection – to excite footbed lovers across the city. The global zeitgeist and purpose brand – and inventor of the footbed, has stood for a tradition in shoemaking, with roots dating back to 1774. The brand is pleased to announce the opening of its new store in Banjara Hills, Hyderabad, continuing to deepen its retail footprint across India’s key markets. Banjara Hills, one of Hyderabad’s prominent high-street destinations, marks the brand’s latest step in that journey. Known for its vibrant retail and lifestyle scene, Banjara Hills brings together the city’s most recognised fashion and design addresses, making it a natural home for BIRKENSTOCK’s newest store. Spanning 3216 sq.ft., the new store brings together BIRKENSTOCK’s signature silhouettes, including ARIZONA, GIZEH, MADRID, BOSTON and MAYARI, alongside its diverse clog universe and closed shoe offering. The store also marks the first BIRKENSTOCK store in Hyderabad to feature the 1774 Collection display, bringing the brand’s premium line to the city. For the Autumn/Winter season, familiar styles are being re-imagined with new colours, materials and finishes, enhanced with embellishments such as rivets, braided leather elements or an extended buckle collection – adding diversity to the...",
    "summary": "Birkenstock has opened a new 3216 sq.ft. concept store in Banjara Hills, Hyderabad, India, marking an expansion of its retail presence in the country.",
    "location": "Banjara Hills, Hyderabad, India",
    "planning": false,
    "image_url": "https://pimwp.s3-accelerate.amazonaws.com/2026/09/BIRKENSTOCK-EXPANDS-ITS-HIGH-STREET-PRESENCE-IN-INDIA-WITH-NEW-CONCEPT-STORE-IN-HYDERABAD.webp",
    "confidence": 0.9,
    "published_at": "2026-09-21T13:04:42Z",
    "location_data": [
      {
        "city": "Hyderabad",
        "state": "Telangana",
        "region": "Southern Asia",
        "country": "India",
        "zip_code": "500034",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "The brand is pleased to announce the opening of its new store in Banjara Hills, Hyderabad, continuing to deepen its retail footprint across India’s key markets."
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