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BirkenstockNew location

BIRKENSTOCK OPENS NEW RETAIL STORES IN BOULDER AND WEST PALM BEACH, MARKING ITS COLORADO DEBUT AND EXPANDING ITS FLORIDA FOOTPRINT

What happened

BIRKENSTOCK has opened a new company-owned retail store in West Palm Beach, Florida, expanding its presence in the state.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

LINZ AM RHEIN, Germany, BOULDER, Colo. and WEST PALM BEACH, Fla., July 29, 2026 /PRNewswire/ -- BIRKENSTOCK Americas today announced the opening of two new company-owned classic retail stores in the United States, located in Boulder, Colorado, and West Palm Beach, Florida. Located at the foothills of the Rocky Mountains, Boulder is known for its active lifestyle, natural beauty, and the youthful, community-driven energy of one of the country's most celebrated college towns - making it a natural home for BIRKENSTOCK's newest storefront. In South Florida, West Palm Beach brings a relaxed yet refined coastal energy, celebrated for its waterfront setting and elevated shopping destinations. The brand's new store opens at CityPlace, a dynamic mixed-use district being transformed into a premier destination for retail, dining, and wellness. Together, these openings reflect BIRKENSTOCK's continued investment in markets where quality, craftsmanship, and an active lifestyle resonate deeply. The BIRKENSTOCK Boulder and West Palm Beach stores offer products for women, men, and kids, including the brand's iconic sandals and clogs, as well as sneakers, shoes, boots, and more. Guests can also shop the BIRKENSTOCK Care Essentials collection, featuring foot and body care products, including the brand's new plant-based nail polish line. Designed through the lens of BIRKENSTOCK heritage, each...

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Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Stories
2
Takes effect
Jul 29, 2026
Location
West Palm Beach, Florida, United States

More new location signals at other companies

The full record

From the Signal API record

Numbers

Stories about this event
2

Extraction

Confidence
95%
Detected
Jul 29, 2026
signal_type
news
signal_subtype
opens_new_location

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7f29a161-9b3e-df60-a7ff-332129785eec returns this record as JSON. POST /v1/companies/enrich returns every signal for birkenstock.com.

{
  "signal_id": "7f29a161-9b3e-df60-a7ff-332129785eec",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-07-29T13:00:00+00:00",
  "company": {
    "name": "Birkenstock",
    "domain": "birkenstock.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/birkenstock-opens-new-retail-stores-in-boulder-and-west-palm-beach-marking-its-colorado-debut-and-expanding-its-florida-footprint-302837676.html",
    "title": "BIRKENSTOCK OPENS NEW RETAIL STORES IN BOULDER AND WEST PALM BEACH, MARKING ITS COLORADO DEBUT AND EXPANDING ITS FLORIDA FOOTPRINT",
    "excerpt": "LINZ AM RHEIN, Germany, BOULDER, Colo. and WEST PALM BEACH, Fla. , July 29, 2026 /PRNewswire/ -- BIRKENSTOCK Americas today announced the opening of two new company-owned classic retail stores in the United States, located in Boulder, Colorado, and West Palm Beach, Florida. Located at the foothills of the Rocky Mountains, Boulder is known for its active lifestyle, natural beauty, and the youthful, community-driven energy of one of the country's most celebrated college towns - making it a natural home for BIRKENSTOCK's newest storefront. In South Florida, West Palm Beach brings a relaxed yet refined coastal energy, celebrated for its waterfront setting and elevated shopping destinations. The brand's new store opens at CityPlace, a dynamic mixed-use district being transformed into a premier destination for retail, dining, and wellness. Together, these openings reflect BIRKENSTOCK's continued investment in markets where quality, craftsmanship, and an active lifestyle resonate deeply. The BIRKENSTOCK Boulder and West Palm Beach stores offer products for women, men, and kids, including the brand's iconic sandals and clogs, as well as sneakers, shoes, boots, and more. Guests can also shop the BIRKENSTOCK Care Essentials collection, featuring foot and body care products, including the brand's new plant-based nail polish line. Designed through the lens of BIRKENSTOCK heritage, each...",
    "summary": "BIRKENSTOCK has opened a new company-owned retail store in West Palm Beach, Florida, expanding its presence in the state.",
    "location": "West Palm Beach, Florida, USA",
    "planning": false,
    "image_url": "https://mma.prnewswire.com/media/2563226/Birkenstock_Group_Logo.jpg?p=facebook",
    "confidence": 0.95,
    "published_at": "2026-07-29T13:00:00Z",
    "location_data": [
      {
        "city": "West Palm Beach",
        "state": "Florida",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-07-29",
    "article_sentence": "BIRKENSTOCK Americas today announced the opening of two new company-owned classic retail stores in the United States, located in Boulder, Colorado, and West Palm Beach, Florida."
  }
}

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