chegg.com traffic declined 32% to 2M monthly visits.

{
  "signal_id": "b42501cf-fe9b-47e4-8c2a-4c4c23fd0a6a",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-07-16T05:47:44.104+00:00",
  "company": {
    "name": "Chegg",
    "domain": "chegg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "chegg.com traffic declined 32% to 2M monthly visits.",
    "traffic": {
      "2026-04-01": 5698478,
      "2026-05-01": 3579952,
      "2026-06-01": 2423821
    },
    "category": "science_and_education/education",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 13373,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 34.827
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 10.947
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.483,
      "pages_per_visit": 3.296,
      "avg_visit_duration_seconds": 117
    },
    "global_rank": 21853,
    "mail_visits": 16967,
    "country_rank": 7562,
    "top_keywords": [
      {
        "cpc": 0.77,
        "name": "chegg",
        "volume": 108190,
        "estimated_value": 128540
      },
      {
        "cpc": 0.5,
        "name": "plagiarism checker",
        "volume": 508550,
        "estimated_value": 6060
      },
      {
        "cpc": 0.26,
        "name": "grammar checker",
        "volume": 421390,
        "estimated_value": 5930
      },
      {
        "cpc": 0.69,
        "name": "chegg tutors",
        "volume": 2380,
        "estimated_value": 3150
      },
      {
        "cpc": 0.25,
        "name": "grammar check",
        "volume": 135630,
        "estimated_value": 2690
      }
    ],
    "traffic_band": "established",
    "category_rank": 149,
    "direct_visits": 472645,
    "search_visits": 1689403,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 33933,
    "top_countries": {
      "AU": 0.018,
      "CA": 0.037,
      "IN": 0.049,
      "PH": 0.025,
      "US": 0.632
    },
    "website_title": "Chegg - Get 24/7 Homework Help | Study Support Across 50+ Subjects",
    "brand_strength": "weak",
    "change_3mo_pct": -57.5,
    "change_mom_pct": -32.3,
    "referral_visits": 179363,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.195,
      "search": 0.697,
      "social": 0.014,
      "referral": 0.074
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~13,373 visits). Top: chatgpt.com (35%), gemini.google.com (11%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "2/5",
    "website_description": "Innovative learning tools. 24/7 support. All in one place. Homework help for relevant study solutions, step-by-step support, and real experts.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "low",
    "brand_strength_detail": "Weak brand recognition with 20% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 59: Engagement 50/100 (25%), Volume 100/100 (20%), Brand 39/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~33,933 visits).",
    "engagement_quality_score": 50,
    "geo_concentration_detail": "Highly concentrated traffic: US (63%), IN (5%), CA (4%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~179,363 visits).",
    "search_dependency_detail": "High search dependency at 70% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (50/100) with 48% bounce rate, 3.3 pages per visit, and 117-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b42501cf-fe9b-47e4-8c2a-4c4c23fd0a6a \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"chegg.com","limit":20}'