AI Go-to-Market Platform Clay Raises $115M Series D at $7.1B Valuation
Article excerpt
Salesforce defined the CRM market in the 2000s. HubSpot defined inbound marketing in the 2010s. Marketing automation and sales enablement tools stacked on top of both - but sales reps’ days still filled up with CRM data entry and email drafting. Now something different is happening: AI isn’t just making those tools easier to use, it’s doing the work the tools used to require humans to do. One of the leaders of that shift just raised a major round. Clay, the AI go-to-market company, gives businesses “growth agents” that find a company’s ideal customers, monitor intent signals, and launch new features to the right customers. Just as software engineers run coding agents, the “GTM Engineers” Clay coined run these growth agents - and as they run, Clay comes to understand a company’s business, market and customers better, learning from outcomes as it goes. Clay now serves more than 17,000 customers, including 80% of the Forbes AI 50, along with Anthropic, Google, OpenAI, Stripe, ElevenLabs, Workday and Siemens. Clay unifies a company’s full internal context - CRM data, product usage, campaign engagement, calls, emails - and layers on outside signals like funding events, hiring activity and job changes, building a live understanding of a company’s total addressable market shared across the organization. Teams can describe a goal in plain language and Clay builds it into an...
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Clay crossed $100 million in annual recurring revenue in December.
