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ClayLaunch

TechCrunch Disrupt 2026: Clay’s Kareem Amin on the rise of the GTM engineer

What happened

Clay announced a $1 million scholarship fund in September 2026 to train GTM engineers.

Source

Article excerpt

Two years ago, most companies didn’t have a GTM engineer. Now the role is showing up across tech, with practitioners using AI and automation to build revenue systems that once required multiple people, tools, and manual processes. What changed - and what does it mean for the way companies find customers and grow? At TechCrunch Disrupt 2026, Clay co-founder and CEO Kareem Amin will take the AI Stage for “The GTM Engineer: How AI Created Tech’s Next Big Job Category.” He’ll trace how AI has changed the traditional go-to-market stack and helped create a new discipline in its place, giving attendees a look at what AI-native GTM looks like in practice and how it’s changing company growth. AI is giving go-to-market teams new ways to research prospects, work with data, personalize outreach, and automate workflows that once moved between separate tools and teams. As those capabilities converge, companies are rethinking not only their GTM technology, but who builds and manages the systems behind growth. If you’re building a company or rethinking how your team approaches sales, marketing, and growth, this is a new role worth understanding. Secure your Disrupt pass and see where GTM engineering fits into the next generation of go-to-market. Get a second pass at a 50% discount, and more savings for groups of four or more. Traditional go-to-market work can involve hours of researching...

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Extracted from this sentence

Clay is also investing directly in the job category at the center of Amin’s Disrupt session, announcing a $1 million scholarship fund in September to train GTM engineers.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Amount named
$1M
Product
scholarship fund
Location
Brooklyn, New York, United States

The full record

From the Signal API record

Numbers

Amount named in the story
$1M

Topics and mentions

Product tags

  • campaigns

Extraction

Confidence
90%
Detected
Oct 2, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/294028cd-c0dc-9543-d7be-f2e3247be77b returns this record as JSON. POST /v1/companies/enrich returns every signal for clay.com.

{
  "signal_id": "294028cd-c0dc-9543-d7be-f2e3247be77b",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-02T14:30:00+00:00",
  "company": {
    "name": "Clay",
    "domain": "clay.com"
  },
  "data": {
    "url": "https://techcrunch.com/2026/10/02/techcrunch-disrupt-2026-clays-kareem-amin-on-the-rise-of-the-gtm-engineer/",
    "title": "TechCrunch Disrupt 2026: Clay’s Kareem Amin on the rise of the GTM engineer",
    "author": "TechCrunch Events",
    "excerpt": "Two years ago, most companies didn’t have a GTM engineer. Now the role is showing up across tech, with practitioners using AI and automation to build revenue systems that once required multiple people, tools, and manual processes. What changed - and what does it mean for the way companies find customers and grow? At TechCrunch Disrupt 2026 , Clay co-founder and CEO Kareem Amin will take the AI Stage for “The GTM Engineer: How AI Created Tech’s Next Big Job Category.” He’ll trace how AI has changed the traditional go-to-market stack and helped create a new discipline in its place, giving attendees a look at what AI-native GTM looks like in practice and how it’s changing company growth. AI is giving go-to-market teams new ways to research prospects, work with data, personalize outreach, and automate workflows that once moved between separate tools and teams. As those capabilities converge, companies are rethinking not only their GTM technology, but who builds and manages the systems behind growth. If you’re building a company or rethinking how your team approaches sales, marketing, and growth, this is a new role worth understanding. Secure your Disrupt pass and see where GTM engineering fits into the next generation of go-to-market. Get a second pass at a 50% discount , and more savings for groups of four or more. Traditional go-to-market work can involve hours of researching...",
    "product": "scholarship fund",
    "summary": "Clay announced a $1 million scholarship fund in September 2026 to train GTM engineers.",
    "location": "Brooklyn",
    "planning": false,
    "image_url": "https://techcrunch.com/wp-content/uploads/2026/10/TCD26_1-Kareem-Amin_Speaker-16x9-Dark.png?resize=1200,675",
    "confidence": 0.9,
    "product_data": {
      "name": "scholarship fund",
      "full_text": "a $1 million scholarship fund in September to train GTM engineers",
      "fuzzy_match": false
    },
    "product_tags": [
      "campaigns"
    ],
    "published_at": "2026-10-02T14:30:00Z",
    "location_data": [
      {
        "city": "Brooklyn",
        "state": "New York",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Clay is also investing directly in the job category at the center of Amin’s Disrupt session, announcing a $1 million scholarship fund in September to train GTM engineers.",
    "amount_normalized": 1000000
  }
}

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