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ClayTraffic snapshot

clay.com received 1M monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 2.1% (~30,583 visits). Top: chatgpt.com (64%), claude.ai (26%), gemini.google.com (2%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,428,393
Month over month
-16.4%
3-month change
-8%
Global rank
29,185
Top country
US (40%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
14,893
Category rank
394
Change, 3 months
-8%
Change, month over month
-16.4%
Digital health score
80

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
25,711
Traffic band
Established
Direct visits
889,889
Search visits
349,956
Small website
No
Snapshot date
Aug 1, 2026
Social visits
79,990
Website title
FAQ | Clay.com
Brand strength
Strong
Referral visits
42,852
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 2.1% (~30,583 visits). Top: chatgpt.com (64%), claude.ai (26%), gemini.google.com (2%), perplexity.ai (0%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
All the answers to your Clay questions. What emails should I expect after applying?
Country rank country
US
Digital health label
Excellent
Social traffic level
Moderate

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/78450f29-2565-4f5f-9f04-57e147cb6b3c returns this record as JSON. POST /v1/companies/enrich returns every signal for clay.com.

{
  "signal_id": "78450f29-2565-4f5f-9f04-57e147cb6b3c",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:21:42.254+00:00",
  "company": {
    "name": "Clay",
    "domain": "clay.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "clay.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1552411,
      "2026-07-01": 1709286,
      "2026-08-01": 1428393
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 46,
    "ai_traffic": {
      "total_visits": 30583,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 64.146
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 25.993
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 1.6
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.021
    },
    "engagement": {
      "bounce_rate": 0.381,
      "pages_per_visit": 6.701,
      "avg_visit_duration_seconds": 337
    },
    "global_rank": 29185,
    "mail_visits": 25711,
    "country_rank": 14893,
    "top_keywords": [
      {
        "cpc": 0.97,
        "name": "clay",
        "volume": 384420,
        "estimated_value": 185290
      },
      {
        "cpc": 3.92,
        "name": "clay ai",
        "volume": 34880,
        "estimated_value": 24990
      },
      {
        "cpc": 5.32,
        "name": "clay pricing",
        "volume": 10370,
        "estimated_value": 8090
      },
      {
        "cpc": 4.04,
        "name": "clay careers",
        "volume": 7510,
        "estimated_value": 7100
      },
      {
        "cpc": 5.72,
        "name": "clay university",
        "volume": 5270,
        "estimated_value": 6170
      }
    ],
    "traffic_band": "established",
    "category_rank": 394,
    "direct_visits": 889889,
    "search_visits": 349956,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 79990,
    "top_countries": {
      "ES": 0.034,
      "GB": 0.072,
      "IN": 0.102,
      "SA": 0.033,
      "US": 0.397
    },
    "website_title": "FAQ | Clay.com",
    "brand_strength": "strong",
    "change_3mo_pct": -8,
    "change_mom_pct": -16.4,
    "referral_visits": 42852,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.623,
      "search": 0.245,
      "social": 0.056,
      "referral": 0.03
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.1% (~30,583 visits). Top: chatgpt.com (64%), claude.ai (26%), gemini.google.com (2%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "All the answers to your Clay questions. What emails should I expect after applying?",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 90/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 21/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~79,990 visits).",
    "engagement_quality_score": 90,
    "geo_concentration_detail": "Moderately concentrated traffic: US (40%), IN (10%), GB (7%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~42,852 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (90/100) with 38% bounce rate, 6.7 pages per visit, and 337-second average duration."
  }
}

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