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Coca-ColaLaunch

Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans.

What happened

The Coca Cola Company launched The Canny Pack on Apr 21st '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans. April 22, 2026, 7:35 p.m. CT A few lucky people will soon have a fashionable place to put their Diet Coke. Coca-Cola announced in an April 21 news release that it created what it calls "The Canny Pack," a fanny pack designed to hold cans of the company's signature diet soda. The fun-sized accesory is tied to "The Devil Wears Prada 2" movie and was a partnership with James Holt, a character in the movie, according to the release. "Diet Coke has long occupied that coveted intersection where fashion meets culture, and 'The DevilWears Prada 2' doesn't just build on an iconic legacy; it ignites a fresh, modern dynamism thatinspires style ambition across discerning generations," Stacy Jackson, Vice President of Coca-ColaTrademark, said in the release. Coca-Cola described the bag as "crafted from supple top-grain leather" and "adorned with playfulhardware and charms. The bag is silver, matching the color of a can of Diet Coke, and appears just large enough to hold a can of soda. "Cheers to Coca-Cola for their clever thinking, cheeky humor, and staying refreshingly ahead of the curve," said Lylle Breier, Walt Disney Studios' Executive Vice President of Partnerships, Promotions, Synergy & Events. 'Canny Pack' not for sale, will be 'gifted' The "Canny Pack" will be on display at the Saks Fifth Avenue store in New York...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
The Canny Pack
Takes effect
Apr 21, 2026

The full record

From the Signal API record

Details

Category
Launches

Extraction

Confidence
79%
Detected
Apr 22, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6cd14da7-93eb-405f-ae45-cc293463f920 returns this record as JSON. POST /v1/companies/enrich returns every signal for coca-cola.com.

{
  "signal_id": "6cd14da7-93eb-405f-ae45-cc293463f920",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-04-22T11:35:00+00:00",
  "company": {
    "name": "Coca-Cola",
    "domain": "coca-cola.com"
  },
  "data": {
    "url": "https://www.lincolncourier.com/story/money/2026/04/22/coca-cola-canny-pack-bag-diet-coke/89740594007",
    "title": "Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans.",
    "excerpt": "Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans.\n\nApril 22, 2026, 7:35 p.m. CT\n\nA few lucky people will soon have a fashionable place to put their Diet Coke.\n\nCoca-Cola announced in an April 21 news release that it created what it calls \"The Canny Pack,\" a fanny pack designed to hold cans of the company's signature diet soda.\n\nThe fun-sized accesory is tied to \"The Devil Wears Prada 2\" movie and was a partnership with James Holt, a character in the movie, according to the release.\n\n\"Diet Coke has long occupied that coveted intersection where fashion meets culture, and 'The DevilWears Prada 2' doesn't just build on an iconic legacy; it ignites a fresh, modern dynamism thatinspires style ambition across discerning generations,\" Stacy Jackson, Vice President of Coca-ColaTrademark, said in the release.\n\nCoca-Cola described the bag as \"crafted from supple top-grain leather\" and \"adorned with playfulhardware and charms. The bag is silver, matching the color of a can of Diet Coke, and appears just large enough to hold a can of soda.\n\n\"Cheers to Coca-Cola for their clever thinking, cheeky humor, and staying refreshingly ahead of the curve,\" said Lylle Breier, Walt Disney Studios' Executive Vice President of Partnerships, Promotions, Synergy & Events.\n\n'Canny Pack' not for sale, will be 'gifted'\n\nThe \"Canny Pack\" will be on display at the Saks Fifth Avenue store in New York City...",
    "product": "The Canny Pack",
    "summary": "The Coca Cola Company launched The Canny Pack on Apr 21st '26.",
    "category": "launches",
    "found_at": "2026-04-22T11:35:00Z",
    "planning": false,
    "image_url": "https://www.lincolncourier.com/gcdn/authoring/authoring-images/2026/04/23/USAT/89742081007-260419-dw-px-dc-01-028-2.JPEG?crop=2047,1152,x0,y307&width=2047&height=1152&format=pjpg&auto=webp",
    "confidence": 0.7872,
    "product_data": {
      "name": "The Canny Pack",
      "full_text": "The Canny Pack",
      "fuzzy_match": false
    },
    "published_at": "2026-04-22T11:35:00Z",
    "effective_date": "2026-04-21",
    "article_sentence": "Coca-Cola announced in an April 21 news release that it created what it calls \"The Canny Pack,\" a fanny pack designed to hold cans of the company's signature diet soda."
  }
}

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