Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans.
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Coca-Cola unveils 'Canny Pack' bag for Diet Coke cans. April 22, 2026, 7:35 p.m. CT A few lucky people will soon have a fashionable place to put their Diet Coke. Coca-Cola announced in an April 21 news release that it created what it calls "The Canny Pack," a fanny pack designed to hold cans of the company's signature diet soda. The fun-sized accesory is tied to "The Devil Wears Prada 2" movie and was a partnership with James Holt, a character in the movie, according to the release. "Diet Coke has long occupied that coveted intersection where fashion meets culture, and 'The DevilWears Prada 2' doesn't just build on an iconic legacy; it ignites a fresh, modern dynamism thatinspires style ambition across discerning generations," Stacy Jackson, Vice President of Coca-ColaTrademark, said in the release. Coca-Cola described the bag as "crafted from supple top-grain leather" and "adorned with playfulhardware and charms. The bag is silver, matching the color of a can of Diet Coke, and appears just large enough to hold a can of soda. "Cheers to Coca-Cola for their clever thinking, cheeky humor, and staying refreshingly ahead of the curve," said Lylle Breier, Walt Disney Studios' Executive Vice President of Partnerships, Promotions, Synergy & Events. 'Canny Pack' not for sale, will be 'gifted' The "Canny Pack" will be on display at the Saks Fifth Avenue store in New York...
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