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Colgate-Palmolive10-Q: Market share loss

North American Oral, Personal and Home Care sales declined 3.0% in Q2 2026.

What happened

The company is facing declining sales in its key North American market for its core product segments. This creates pressure to improve sales effectiveness, marketing ROI, and supply chain efficiency to regain momentum and combat competitive pressures.

Source

SEC EDGARJul 31, 2026

Quarterly report (Form 10-Q)

Colgate-Palmolive 10-Q

Filing excerpt

Oral, Personal and Home Care North America (1) (3.0)% - % - % (3.0)%

sec.gov/Archives/edgar/data/21665/000002166526000042/cl-20260630.htmRead the full source

Other signals in this filing (9)

Extracted by Autobound

From the Signal API record
Signal
10-Q: Market share loss

What this signalsFilings often name leadership changes, deals and spending plans.

Fiscal year end
06/30
Filed
Jul 31, 2026

More 10-Q signals at other companies

The full record

From the Signal API record

Numbers

Percent
-3% (Net Sales Growth for North America Oral, Personal and Home Care segment in Q2 2026.)

Details

CIK
21665
Accession number
0000021665-26-000042
Timeframe
Current quarter
Filing year
2026
Fiscal year
0
Why it matters
Urgency to improve

Topics and mentions

Regions named

  • North America

Extraction

Confidence
High
Relevance
80%
Sentiment
Negative
Detected
Aug 4, 2026
signal_type
sec-10q
signal_subtype
marketShareLoss

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The API returns more than this page shows

This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/72883221-ced4-4946-b5d8-2c54b9196e59 returns this record as JSON. POST /v1/companies/enrich returns every signal for colgatepalmolive.com.

{
  "signal_id": "72883221-ced4-4946-b5d8-2c54b9196e59",
  "signal_type": "sec-10q",
  "signal_subtype": "marketShareLoss",
  "detected_at": "2026-08-04T07:04:24.929+00:00",
  "company": {
    "name": "Colgate-Palmolive",
    "domain": "colgatepalmolive.com"
  },
  "data": {
    "detail": "The company is facing declining sales in its key North American market for its core product segments. This creates pressure to improve sales effectiveness, marketing ROI, and supply chain efficiency to regain momentum and combat competitive pressures.",
    "metrics": {
      "pct": -0.03,
      "timeframe": "current_quarter",
      "pct_context": "Net Sales Growth for North America Oral, Personal and Home Care segment in Q2 2026."
    },
    "summary": "North American Oral, Personal and Home Care sales declined 3.0% in Q2 2026.",
    "excerpts": "Oral, Personal and Home Care North America (1) (3.0)% - % - % (3.0)%",
    "relevance": 0.8,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/21665/000002166526000042/cl-20260630.htm",
    "filing_date": "2026-07-31",
    "filing_year": 2026,
    "fiscal_year": 0,
    "fiscal_year_end": "06/30",
    "sales_relevance": "Urgency to improve",
    "signal_category": "market",
    "regions_mentioned": [
      "North America"
    ]
  }
}

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