Blake's Beverage Company names Amanda Gleason Chief Sales Officer to lead national growth strategy.
Article excerpt
Blake's Beverage Company names Amanda Gleason Chief Sales Officer to lead national growth strategy. Former Constellation Brands executive joins newly expanded leadership team to scale national distribution, deepen channel development and accelerate portfolio growth Amanda Gleason, new Chief Sales Officer at Blake's Beverage Company ARMADA, Mich.-(BUSINESS WIRE)-From hard cider and ready-to-drink (RTD) cocktails to zero-proof innovation and beyond-beer disruption, Blake's Beverage Company is doubling down on growth, and bringing in proven leadership to help fuel it. The company today announced the appointment of Amanda Gleason as Chief Sales Officer, a newly established role designed to unify and accelerate sales strategy across Blake's rapidly expanding national portfolio. In her new role, Gleason will oversee a unified national sales strategy spanning the company's three brand families: Blake's Hard Cider, Austin Eastciders and Avid Cider Co. A key priority for Gleason will be expanding the company's distributor footprint and strengthening route-to-market execution nationwide. Blake's Beverage Company currently works with more than 240 distributors across 44 states and continues to identify strategic opportunities to grow share and visibility in priority and white-space markets. "Blake's Beverage Company is entering its next era of growth with a sharpened focus on...
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Gleason joins Blake's Beverage Company from Constellation Brands, where she served as Senior Vice President leading commercial performance across a 15-state footprint.
