Delta Brings the Passion for Sports to the World with a New Alliance with Sport 24
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Business Empresarial.- Delta is joining Sport 24, IMG's dedicated live sports channel for the airline and cruise industries, to offer 24/7 live sports coverage to customers traveling on international routes via Delta Sync Wi-Fi. On long-haul international flights, customers can cross oceans and time zones while major sporting moments happen in their home countries and around the world. Starting this Northern Hemisphere autumn, Delta will offer customers traveling on international flights a new way to enjoy those moments: live and from their own devices. Through a new alliance with global sports marketing agency IMG, Delta Sync Wi-Fi will offer access to international sports programming via Sport 24's live sports channels on international routes to and from the United States. It is the latest example of how Delta Sync - the entertainment, connection, and travel-tailored experiences platform, available through a free SkyMiles membership - offers much more than Wi-Fi. 85% of sports fans agree that watching sports gives them a sense of normalcy, even when other areas of their lives seem out of control. Source: Kantar Sports Monitor Fan Engagement 2025 Study This launch adds to Delta's growing portfolio of connected sports experiences, as the airline reinforces its ambition to become the leading premium airline for sports fans. Sport 24 Comes to Delta Sync Wi-Fi Sport 24 is the...
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