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Deutsche TelekomSustained decline

telekom.com shows sustained decline with 3 consecutive months of decreases, down 32% overall to 17M.

What happened

Minimal AI traffic at 0.3% (~53,254 visits). Top: chatgpt.com (46%), perplexity.ai (10%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
17,432,812
Month over month
-11%
3-month change
-31.9%
Global rank
2,478
Top country
DE (98%)
Trend
Consecutive decline

The full record

From the Signal API record

Numbers

Country rank
102
Category rank
3
Change, 3 months
-31.9%
Change, month over month
-11%
Digital health score
68

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/telecommunications
Mail visits
2,144,236
Traffic band
Major
Direct visits
1,638,684
Search visits
557,850
Small website
No
Snapshot date
Sep 1, 2026
Social visits
209,194
Website title
Häufig gestellte Fragen
Brand strength
Weak
Referral visits
11,383,626
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~53,254 visits). Top: chatgpt.com (46%), perplexity.ai (10%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
5/5
Website description
The corporate website of Deutsche Telekom Group.
Country rank country
DE
Digital health label
Good
Social traffic level
Low

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/33907fd0-7a4f-47b2-b50d-fe15a7b4ee83 returns this record as JSON. POST /v1/companies/enrich returns every signal for telekom.com.

{
  "signal_id": "33907fd0-7a4f-47b2-b50d-fe15a7b4ee83",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:30:52.493+00:00",
  "company": {
    "name": "Deutsche Telekom",
    "domain": "telekom.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "telekom.com shows sustained decline with 3 consecutive months of decreases, down 32% overall to 17M.",
    "traffic": {
      "2026-07-01": 25590298,
      "2026-08-01": 19579362,
      "2026-09-01": 17432812
    },
    "category": "computers_electronics_and_technology/telecommunications",
    "relevance": 37.3,
    "ai_traffic": {
      "total_visits": 53254,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 45.862
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 9.571
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.212,
      "pages_per_visit": 5.648,
      "avg_visit_duration_seconds": 175
    },
    "global_rank": 2478,
    "mail_visits": 2144236,
    "country_rank": 102,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "telekom",
        "volume": 421800,
        "estimated_value": 15120
      },
      {
        "cpc": 0.56,
        "name": "deutsche telekom",
        "volume": 21470,
        "estimated_value": 6140
      },
      {
        "cpc": 0.52,
        "name": "telekom karriere",
        "volume": 2400,
        "estimated_value": 3350
      },
      {
        "cpc": 0.53,
        "name": "telekom jobs",
        "volume": 2730,
        "estimated_value": 2450
      },
      {
        "cpc": 1.61,
        "name": "telekom störung",
        "volume": 14250,
        "estimated_value": 2140
      }
    ],
    "traffic_band": "major",
    "category_rank": 3,
    "direct_visits": 1638684,
    "search_visits": 557850,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 209194,
    "top_countries": {
      "AT": 0.003,
      "CH": 0.002,
      "DE": 0.977,
      "FR": 0.002,
      "US": 0.003
    },
    "website_title": "Häufig gestellte Fragen",
    "brand_strength": "weak",
    "change_3mo_pct": -31.9,
    "change_mom_pct": -11,
    "referral_visits": 11383626,
    "traffic_sources": {
      "mail": 0.123,
      "paid": 0,
      "direct": 0.094,
      "search": 0.032,
      "social": 0.012,
      "referral": 0.653
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~53,254 visits). Top: chatgpt.com (46%), perplexity.ai (10%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "The corporate website of Deutsche Telekom Group.",
    "country_rank_country": "DE",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Weak brand recognition with 9% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 68: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 19/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~209,194 visits).",
    "engagement_quality_score": 85,
    "geo_concentration_detail": "Highly concentrated traffic: DE (98%), US (0%), AT (0%).",
    "referral_strength_detail": "Strong referral strength at 65% of traffic (~11,383,626 visits).",
    "search_dependency_detail": "Low search dependency at 3% of total traffic.",
    "engagement_quality_detail": "High engagement (85/100) with 21% bounce rate, 5.6 pages per visit, and 175-second average duration."
  }
}

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