Diageo North America appoints PepsiCo, AB InBev veteran Sebnem Erim as CMO

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  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-10-22T03:51:18+00:00",
  "company": {
    "name": "Diageo",
    "domain": "diageo.com"
  },
  "data": {
    "url": "https://www.exchange4media.com/people-movement-news/diageo-north-america-appoints-pepsico-ab-inbev-veteran-sebnem-erim-as-cmo-159356.html",
    "title": "Diageo North America appoints PepsiCo, AB InBev veteran Sebnem Erim as CMO - Exchange4Media",
    "contact": "Sebnem Erim",
    "excerpt": "Sebnem Erim, a marketing executive with stints at PepsiCo and AB InBev, has joined Diageo North America as Chief Marketing Officer. Announcing the move on LinkedIn, Erim described the role as \"the opportunity to help shape the next chapter for some of the world's most iconic brands, alongside such a talented team.\" Erim said the job brings together what she loves most about marketing: \"understanding people, inspiring creativity, and building brands that connect with consumers and drive growth.\" She thanked John O'Keeffe, Cristina Diezhandino and her new colleagues for the warm welcome, saying she was already energised by her first Marketing Town Hall with the team and \"excited about the ideas, ambition, and opportunities ahead.\" Erim added that she was \"looking forward to bringing bold ideas to life and building on the remarkable legacy of these brands.\" London-headquartered Diageo owns around 200 brands, including Tanqueray, Smirnoff, Captain Morgan and Guinness. Many of them already lead their categories, but Erim steps into a demanding role. American consumers are drinking less spirits, and the North American division has delivered the group's weakest results of 2026. Diageo CEO Sir Dave Lewis acknowledged the pressure in May 2026, describing North America as the company's biggest challenge. He said marketing conditions in the region were soft and that the company's...",
    "summary": "Diageo North America has hired Sebnem Erim as Chief Marketing Officer.",
    "planning": false,
    "image_url": "https://www.exchange4media.com/news-photo/159356-sebnemmain.jpg",
    "job_title": "Chief Marketing Officer",
    "confidence": 0.95,
    "published_at": "2026-10-22T03:51:18Z",
    "job_title_tags": [
      "directors",
      "management",
      "marketing"
    ],
    "article_sentence": "Sebnem Erim, a marketing executive with stints at PepsiCo and AB InBev, has joined Diageo North America as Chief Marketing Officer."
  }
}

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