DiageoTraffic snapshotOct 12, 2026

diageo.com received 367K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~918 visits). Top: chatgpt.com (32%), perplexity.ai (2%).

Extracted by Autobound

From the Signal API record

Signal: Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 366,721
Month over month: +7.8%
3-month change: -4.8%
Global rank: 135,047
Top country: US (33%)
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Country rank: 82,945
Category rank: 267
Change, 3 months: -4.8%
Change, month over month: +7.8%
Digital health score: 55

Details

Measured month: Sep 2026
Category: food_and_drink/beverages
Mail visits: 2,934
Traffic band: Developing
Direct visits: 187,394
Search visits: 140,087
Small website: No
Snapshot date: Sep 1, 2026
Social visits: 4,767
Website title: Policies and standards
Brand strength: Strong
Referral visits: 23,470
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.3% (~918 visits). Top: chatgpt.com (32%), perplexity.ai (2%).
Geo concentration: Moderately concentrated
Referral strength: Moderate
Consecutive months: 1
Engagement quality: Low
Brand keyword ratio: 4/5
Website description: with over 200 brands sold in nearly 180 countries, diageo is driven to be the world’s best brand builder, leading the way in premium drinks.
Country rank country: US
Digital health label: Good
Social traffic level: Low
Brand strength detail: Strong brand recognition with 51% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected: Oct 12, 2026
signal_type: seo-traffic
signal_subtype: baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/7ba442f2-c83a-4317-8a4d-1f3880e2dfd2 returns this record as JSON. POST /v1/companies/enrich returns every signal for diageo.com.

{
  "signal_id": "7ba442f2-c83a-4317-8a4d-1f3880e2dfd2",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:39:13.215+00:00",
  "company": {
    "name": "Diageo",
    "domain": "diageo.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "diageo.com received 367K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 385262,
      "2026-08-01": 340123,
      "2026-09-01": 366721
    },
    "category": "food_and_drink/beverages",
    "relevance": 18.8,
    "ai_traffic": {
      "total_visits": 918,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 32.246
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 1.866
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.498,
      "pages_per_visit": 2.118,
      "avg_visit_duration_seconds": 57
    },
    "global_rank": 135047,
    "mail_visits": 2934,
    "country_rank": 82945,
    "top_keywords": [
      {
        "cpc": 1.24,
        "name": "diageo",
        "volume": 51990,
        "estimated_value": 29180
      },
      {
        "cpc": 0.51,
        "name": "diageo careers",
        "volume": 1140,
        "estimated_value": 1280
      },
      {
        "cpc": 0.79,
        "name": "diageo jobs",
        "volume": 1110,
        "estimated_value": 1250
      },
      {
        "cpc": 1.76,
        "name": "diageos",
        "volume": 2370,
        "estimated_value": 1010
      },
      {
        "cpc": 0.71,
        "name": "guinness",
        "volume": 69390,
        "estimated_value": 1000
      }
    ],
    "traffic_band": "developing",
    "category_rank": 267,
    "direct_visits": 187394,
    "search_visits": 140087,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 4767,
    "top_countries": {
      "CN": 0.07,
      "GB": 0.14,
      "IN": 0.061,
      "SG": 0.041,
      "US": 0.333
    },
    "website_title": "Policies and standards",
    "brand_strength": "strong",
    "change_3mo_pct": -4.8,
    "change_mom_pct": 7.8,
    "referral_visits": 23470,
    "traffic_sources": {
      "mail": 0.008,
      "paid": 0,
      "direct": 0.511,
      "search": 0.382,
      "social": 0.013,
      "referral": 0.064
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~918 visits). Top: chatgpt.com (32%), perplexity.ai (2%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "4/5",
    "website_description": "with over 200 brands sold in nearly 180 countries, diageo is driven to be the world’s best brand builder, leading the way in premium drinks.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 55,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 51% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 55: Engagement 32/100 (25%), Volume 75/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~4,767 visits).",
    "engagement_quality_score": 32,
    "geo_concentration_detail": "Moderately concentrated traffic: US (33%), GB (14%), CN (7%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~23,470 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "Low engagement (32/100) with 50% bounce rate, 2.1 pages per visit, and 57-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/7ba442f2-c83a-4317-8a4d-1f3880e2dfd2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"diageo.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.