Mónica de la Maza named Kyndryl Spain CMO
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Kyndryl has appointed Mónica de la Maza as Chief Marketing Officer for Spain, placing customer relationships, talent development and strategic partnerships at the centre of her marketing agenda. Announcing the move, Mónica described the appointment as a new stage focused on turning ideas into action and helping businesses and their customers progress in a rapidly changing technology landscape. In her new role, Mónica aims to strengthen Kyndryl's relationships with customers and support shared growth. She also highlighted the importance of building alliances across the company's wider ecosystem, reflecting the role partnerships can play in delivering technology services and creating value for customers. Her priorities point to a marketing approach that extends beyond communications and brand visibility, connecting customer engagement with business development and long-term relationships. Mónica emphasised curiosity, creativity and execution as guiding principles for her leadership. She described her ambition to explore new perspectives, draw inspiration from different disciplines and translate ideas into tangible outcomes. She also highlighted developing her team's talent as a key priority, recognising the contribution of people and collaboration in helping organisations respond to change. Mónica thanked Enrique Cortés, David Soto Abanades and Maria Bartolome Winans for their...
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