Kyndryl and WPP Expand Strategic Partnership to Drive Enterprise Transformation, Marketing Growth and Joint Go-to-Market Innovation

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  "detected_at": "2026-10-06T08:00:00+00:00",
  "company": {
    "name": "Kyndryl",
    "domain": "kyndryl.com"
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    "url": "https://www.prnewswire.com/news-releases/kyndryl-and-wpp-expand-strategic-partnership-to-drive-enterprise-transformation-marketing-growth-and-joint-go-to-market-innovation-302898781.html",
    "title": "Kyndryl and WPP Expand Strategic Partnership to Drive Enterprise Transformation, Marketing Growth and Joint Go-to-Market Innovation",
    "excerpt": "WPP to leverage Kyndryl's Agentic AI Framework throughout its operations Kyndryl names WPP as its preferred global marketing partner LONDON , Oct. 6, 2026 /PRNewswire/ -- Kyndryl (NYSE: KD ), a leading provider of mission-critical enterprise technology services, and WPP , the trusted growth partner for the world's leading brands, today announced an expanded agreement under which they will redefine the traditional customer-supplier relationship. The expanded partnership focuses on three key areas: the transformation of WPP's business platforms and support model, an expanded marketing partnership naming WPP as Kyndryl's preferred global marketing partner, and joint go-to-market initiatives to drive customer growth through modernization and core business transformation. \"This partnership redefines the traditional customer-supplier relationship. Kyndryl will help WPP accelerate enterprise transformation through AI-enabled operations, platform modernisation and a simpler technology landscape, while WPP will support Kyndryl's growth through an expanded marketing partnership and joint go-to-market innovation,\" said Dominic Shine, Chief Information Officer, WPP. \"Together, we are investing in each other's success, creating a relationship built on shared outcomes, trust and long-term value creation.\" Business platform transformation for AI-powered modernization The Kyndryl Agentic AI...",
    "summary": "Kyndryl and WPP have expanded their strategic partnership focusing on business platform transformation, global marketing, and joint go-to-market initiatives.",
    "location": "London, United Kingdom",
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    "published_at": "2026-10-06T08:00:00Z",
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    "article_sentence": "Kyndryl (NYSE: KD ), a leading provider of mission-critical enterprise technology services, and WPP , the trusted growth partner for the world's leading brands, today announced an expanded agreement under which they will redefine the traditional customer-supplier relationship.",
    "related_company_name": "WPP",
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