Gen Digital earns Best in Class in Javelin Strategy & Research's 2026 Direct-to-Consumer Identity Protection Services Vendor Scorecard.
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Gen Digital earns Best in Class in Javelin Strategy & Research's 2026 Direct-to-Consumer Identity Protection Services Vendor Scorecard. Equifax and Allstate Identity Protection named Leaders in an industry increasingly focused on scam prevention, cybersecurity, and family protection. SAN FRANCISCO, June 02, 2026 (GLOBE NEWSWIRE) - Javelin Strategy & Research today released its 2026 Direct-to-Consumer Identity Protection Services Vendor Scorecard, evaluating 14 identity protection service providers. This year's findings reveal that the market continues to evolve beyond traditional identity theft protection toward scam prevention, cybersecurity integration, and family-focused protections. However, major gaps remain. No providers offer advanced predictive modeling for socially engineered attack mitigation, and just 21% monitor children's online gaming risks. Few vendors provide robust social media or dark web cleanup services - services which Javelin deems critical for the future of digital risk resiliency. The IDPS market has become increasingly complex for consumers to navigate as offerings expand into broader digital protection and cybersecurity services. Consumer investment in IDPS subscriptions has softened, creating new pressure for providers to communicate the value of their protections better. "The strongest providers are moving beyond reactive alerts to deliver...
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