fanaticsinc.com received 200K monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 199,605
- Month over month
- +19.3%
- 3-month change
- +18.9%
- Global rank
- 237,448
- Top country
- US (55%)
- Trend
- Fluctuating
More from Fanatics
- GlassdoorSome employees express dissatisfaction with compensation and raisesGlassdoor
- New customerFIFA and Panini go separate ways after the 2030 World CupNew customer
- Website changesFanatics expanded its stated platform scope to include Fanatics Events and Fanatics Studios for fans worldwide.Website changes
- LinkedInFanatics executive Zohar Ravid named to Sports Business Journal's Forty Under 40 Class of 2026.LinkedIn
- LaunchFanatics Sportsbook unveils Bad Actor tool to target bettor abuse of athletes.Launch
- Executive hireFanatics Commerce appoints Jamie Gersch as Chief Marketing Officer to drive next generation of brand growth.Executive hire
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The full record
From the Signal API recordNumbers
- Country rank
- 90,005
- Category rank
- 1,535
- Change, 3 months
- +18.9%
- Change, month over month
- +19.3%
- Digital health score
- 47
Details
- Measured month
- Jul 2026
- Category
- sports/sports
- Mail visits
- 1,198
- Traffic band
- Developing
- Direct visits
- 42,715
- Search visits
- 131,939
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 1,597
- Website title
- The Argentine Football Association announces Fanatics as Official E-Commerce Partner of the Argentine National Team - Fanatics Inc
- Brand strength
- Moderate
- Referral visits
- 18,364
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).
- Geo concentration
- Highly concentrated
- Search dependency
- High
- Consecutive months
- 1
- Engagement quality
- Low
- Brand keyword ratio
- 0/5
- Website description
- The Argentine Football Association (AFA) and Fanatics, a global digital sports platform, have today announced a new partnership that will significantly enhance the online shopping experience for fans of the Argentine national teams. The...
- Country rank country
- US
- Digital health label
- Fair
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/5a6590a7-a6ab-4004-a02e-75feaf617625 returns this record as JSON. POST /v1/companies/enrich returns every signal for fanaticsinc.com.
{
"signal_id": "5a6590a7-a6ab-4004-a02e-75feaf617625",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:55:47.881+00:00",
"company": {
"name": "Fanatics",
"domain": "fanaticsinc.com"
},
"data": {
"trend": "fluctuating",
"summary": "fanaticsinc.com received 200K monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 167878,
"2026-06-01": 167323,
"2026-07-01": 199605
},
"category": "sports/sports",
"relevance": 46.3,
"ai_traffic": {
"total_visits": 1679,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 100
}
],
"traffic_share": 0.008
},
"engagement": {
"bounce_rate": 0.403,
"pages_per_visit": 1.868,
"avg_visit_duration_seconds": 28
},
"global_rank": 237448,
"mail_visits": 1198,
"country_rank": 90005,
"top_keywords": [
{
"cpc": 0.6,
"name": "fanatics careers",
"volume": 8710,
"estimated_value": 12410
},
{
"name": "michael rubin",
"volume": 184760,
"estimated_value": 7580
},
{
"cpc": 0.66,
"name": "fanatics",
"volume": 421960,
"estimated_value": 4480
},
{
"cpc": 0.65,
"name": "fanatics jobs",
"volume": 2840,
"estimated_value": 4090
},
{
"cpc": 1.09,
"name": "fanatics collectibles",
"volume": 7900,
"estimated_value": 3450
}
],
"traffic_band": "developing",
"category_rank": 1535,
"direct_visits": 42715,
"search_visits": 131939,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 1597,
"top_countries": {
"AU": 0.015,
"CA": 0.026,
"GB": 0.082,
"IN": 0.034,
"US": 0.554
},
"website_title": "The Argentine Football Association announces Fanatics as Official E-Commerce Partner of the Argentine National Team - Fanatics Inc",
"brand_strength": "moderate",
"change_3mo_pct": 18.9,
"change_mom_pct": 19.3,
"referral_visits": 18364,
"traffic_sources": {
"mail": 0.006,
"paid": 0,
"direct": 0.214,
"search": 0.661,
"social": 0.008,
"referral": 0.092
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "low",
"brand_keyword_ratio": "0/5",
"website_description": "The Argentine Football Association (AFA) and Fanatics, a global digital sports platform, have today announced a new partnership that will significantly enhance the online shopping experience for fans of the Argentine national teams. The long-term agreement will see Fanatics build and operate the off",
"country_rank_country": "US",
"digital_health_label": "fair",
"digital_health_score": 47,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.",
"digital_health_detail": "Score 47: Engagement 32/100 (25%), Volume 75/100 (20%), Brand 43/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 8/100 (10%).",
"social_traffic_detail": "Low social traffic at 1% of total visits (~1,597 visits).",
"engagement_quality_score": 32,
"geo_concentration_detail": "Highly concentrated traffic: US (55%), GB (8%), IN (3%).",
"referral_strength_detail": "Moderate referral strength at 9% of traffic (~18,364 visits).",
"search_dependency_detail": "High search dependency at 66% of total traffic.",
"engagement_quality_detail": "Low engagement (32/100) with 40% bounce rate, 1.9 pages per visit, and 28-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/5a6590a7-a6ab-4004-a02e-75feaf617625 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"fanaticsinc.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.