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FanaticsTraffic snapshot

fanaticsinc.com received 200K monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
199,605
Month over month
+19.3%
3-month change
+18.9%
Global rank
237,448
Top country
US (55%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
90,005
Category rank
1,535
Change, 3 months
+18.9%
Change, month over month
+19.3%
Digital health score
47

Details

Measured month
Jul 2026
Category
sports/sports
Mail visits
1,198
Traffic band
Developing
Direct visits
42,715
Search visits
131,939
Small website
No
Snapshot date
Jul 1, 2026
Social visits
1,597
Website title
The Argentine Football Association announces Fanatics as Official E-Commerce Partner of the Argentine National Team - Fanatics Inc
Brand strength
Moderate
Referral visits
18,364
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
0/5
Website description
The Argentine Football Association (AFA) and Fanatics, a global digital sports platform, have today announced a new partnership that will significantly enhance the online shopping experience for fans of the Argentine national teams. The...
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5a6590a7-a6ab-4004-a02e-75feaf617625 returns this record as JSON. POST /v1/companies/enrich returns every signal for fanaticsinc.com.

{
  "signal_id": "5a6590a7-a6ab-4004-a02e-75feaf617625",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:55:47.881+00:00",
  "company": {
    "name": "Fanatics",
    "domain": "fanaticsinc.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "fanaticsinc.com received 200K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 167878,
      "2026-06-01": 167323,
      "2026-07-01": 199605
    },
    "category": "sports/sports",
    "relevance": 46.3,
    "ai_traffic": {
      "total_visits": 1679,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.403,
      "pages_per_visit": 1.868,
      "avg_visit_duration_seconds": 28
    },
    "global_rank": 237448,
    "mail_visits": 1198,
    "country_rank": 90005,
    "top_keywords": [
      {
        "cpc": 0.6,
        "name": "fanatics careers",
        "volume": 8710,
        "estimated_value": 12410
      },
      {
        "name": "michael rubin",
        "volume": 184760,
        "estimated_value": 7580
      },
      {
        "cpc": 0.66,
        "name": "fanatics",
        "volume": 421960,
        "estimated_value": 4480
      },
      {
        "cpc": 0.65,
        "name": "fanatics jobs",
        "volume": 2840,
        "estimated_value": 4090
      },
      {
        "cpc": 1.09,
        "name": "fanatics collectibles",
        "volume": 7900,
        "estimated_value": 3450
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1535,
    "direct_visits": 42715,
    "search_visits": 131939,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 1597,
    "top_countries": {
      "AU": 0.015,
      "CA": 0.026,
      "GB": 0.082,
      "IN": 0.034,
      "US": 0.554
    },
    "website_title": "The Argentine Football Association announces Fanatics as Official E-Commerce Partner of the Argentine National Team - Fanatics Inc",
    "brand_strength": "moderate",
    "change_3mo_pct": 18.9,
    "change_mom_pct": 19.3,
    "referral_visits": 18364,
    "traffic_sources": {
      "mail": 0.006,
      "paid": 0,
      "direct": 0.214,
      "search": 0.661,
      "social": 0.008,
      "referral": 0.092
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~1,679 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "0/5",
    "website_description": "The Argentine Football Association (AFA) and Fanatics, a global digital sports platform, have today announced a new partnership that will significantly enhance the online shopping experience for fans of the Argentine national teams. The long-term agreement will see Fanatics build and operate the off",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 47,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 21% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 47: Engagement 32/100 (25%), Volume 75/100 (20%), Brand 43/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~1,597 visits).",
    "engagement_quality_score": 32,
    "geo_concentration_detail": "Highly concentrated traffic: US (55%), GB (8%), IN (3%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~18,364 visits).",
    "search_dependency_detail": "High search dependency at 66% of total traffic.",
    "engagement_quality_detail": "Low engagement (32/100) with 40% bounce rate, 1.9 pages per visit, and 28-second average duration."
  }
}

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