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FanaticsSustained growth

fanaticsinc.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 175K.

What happened

Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
174,847
Month over month
+2.7%
3-month change
+10.1%
Global rank
272,914
Top country
US (64%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
88,377
Category rank
1,582
Change, 3 months
+10.1%
Change, month over month
+2.7%
Digital health score
44

Details

Measured month
Apr 2026
Category
sports/sports
Mail visits
2,798
Traffic band
Developing
Direct visits
35,319
Search visits
113,126
Small website
No
Snapshot date
Apr 1, 2026
Website title
Home | Officially Licensed Everything.
Brand strength
Moderate
Referral visits
19,583
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
5/5
Website description
Fanatics offers the broadest assortment of fan merchandise and memorabilia worldwide.
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 44: Engagement 24/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/16e1a0ab-5042-420b-b653-29075c008a78 returns this record as JSON. POST /v1/companies/enrich returns every signal for fanaticsinc.com.

{
  "signal_id": "16e1a0ab-5042-420b-b653-29075c008a78",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-06-01T12:43:31.693+00:00",
  "company": {
    "name": "Fanatics",
    "domain": "fanaticsinc.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "fanaticsinc.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 175K.",
    "traffic": {
      "2026-02-01": 158758,
      "2026-03-01": 170303,
      "2026-04-01": 174847
    },
    "category": "sports/sports",
    "relevance": 6.4,
    "ai_traffic": {
      "total_visits": 710,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.773
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 12.227
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.522,
      "pages_per_visit": 1.541,
      "avg_visit_duration_seconds": 38
    },
    "global_rank": 272914,
    "mail_visits": 2798,
    "country_rank": 88377,
    "top_keywords": [
      {
        "cpc": 0.72,
        "name": "fanatics",
        "volume": 318310,
        "estimated_value": 13080
      },
      {
        "cpc": 0.69,
        "name": "fanatics careers",
        "volume": 6070,
        "estimated_value": 9540
      },
      {
        "cpc": 0.78,
        "name": "fanatics jobs",
        "volume": 1820,
        "estimated_value": 2540
      },
      {
        "cpc": 6.71,
        "name": "fanatics betting and gaming",
        "volume": 2240,
        "estimated_value": 2250
      },
      {
        "cpc": 15.35,
        "name": "fanatics sportsbook",
        "volume": 23660,
        "estimated_value": 2160
      }
    ],
    "traffic_band": "developing",
    "category_rank": 1582,
    "direct_visits": 35319,
    "search_visits": 113126,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 2798,
    "top_countries": {
      "CA": 0.018,
      "GB": 0.064,
      "IN": 0.035,
      "US": 0.641,
      "VN": 0.016
    },
    "website_title": "Home | Officially Licensed Everything.",
    "brand_strength": "moderate",
    "change_3mo_pct": 10.1,
    "change_mom_pct": 2.7,
    "referral_visits": 19583,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.202,
      "search": 0.647,
      "social": 0.016,
      "referral": 0.112
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "5/5",
    "website_description": "Fanatics offers the broadest assortment of fan merchandise and memorabilia worldwide.",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 44,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 44: Engagement 24/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~2,798 visits).",
    "engagement_quality_score": 24,
    "geo_concentration_detail": "Highly concentrated traffic: US (64%), GB (6%), IN (4%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~19,583 visits).",
    "search_dependency_detail": "High search dependency at 65% of total traffic.",
    "engagement_quality_detail": "Low engagement (24/100) with 52% bounce rate, 1.5 pages per visit, and 38-second average duration."
  }
}

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