fanaticsinc.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 175K.
What happened
Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 174,847
- Month over month
- +2.7%
- 3-month change
- +10.1%
- Global rank
- 272,914
- Top country
- US (64%)
- Trend
- Consecutive growth
More from Fanatics
- GlassdoorSome employees express dissatisfaction with compensation and raisesGlassdoor
- New customerFIFA and Panini go separate ways after the 2030 World CupNew customer
- Website changesFanatics expanded its stated platform scope to include Fanatics Events and Fanatics Studios for fans worldwide.Website changes
- Web trafficfanaticsinc.com received 200K monthly visits with traffic from 5 countries.Web traffic
- LinkedInFanatics executive Zohar Ravid named to Sports Business Journal's Forty Under 40 Class of 2026.LinkedIn
- LaunchFanatics Sportsbook unveils Bad Actor tool to target bettor abuse of athletes.Launch
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The full record
From the Signal API recordNumbers
- Country rank
- 88,377
- Category rank
- 1,582
- Change, 3 months
- +10.1%
- Change, month over month
- +2.7%
- Digital health score
- 44
Details
- Measured month
- Apr 2026
- Category
- sports/sports
- Mail visits
- 2,798
- Traffic band
- Developing
- Direct visits
- 35,319
- Search visits
- 113,126
- Small website
- No
- Snapshot date
- Apr 1, 2026
- Website title
- Home | Officially Licensed Everything.
- Brand strength
- Moderate
- Referral visits
- 19,583
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).
- Geo concentration
- Highly concentrated
- Search dependency
- High
- Consecutive months
- 3
- Engagement quality
- Low
- Brand keyword ratio
- 5/5
- Website description
- Fanatics offers the broadest assortment of fan merchandise and memorabilia worldwide.
- Country rank country
- US
- Digital health label
- Fair
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 44: Engagement 24/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).
Extraction
- Detected
- Jun 1, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/16e1a0ab-5042-420b-b653-29075c008a78 returns this record as JSON. POST /v1/companies/enrich returns every signal for fanaticsinc.com.
{
"signal_id": "16e1a0ab-5042-420b-b653-29075c008a78",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-06-01T12:43:31.693+00:00",
"company": {
"name": "Fanatics",
"domain": "fanaticsinc.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "fanaticsinc.com shows sustained growth with 3 consecutive months of increases, up 10% overall to 175K.",
"traffic": {
"2026-02-01": 158758,
"2026-03-01": 170303,
"2026-04-01": 174847
},
"category": "sports/sports",
"relevance": 6.4,
"ai_traffic": {
"total_visits": 710,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 87.773
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 12.227
}
],
"traffic_share": 0.004
},
"engagement": {
"bounce_rate": 0.522,
"pages_per_visit": 1.541,
"avg_visit_duration_seconds": 38
},
"global_rank": 272914,
"mail_visits": 2798,
"country_rank": 88377,
"top_keywords": [
{
"cpc": 0.72,
"name": "fanatics",
"volume": 318310,
"estimated_value": 13080
},
{
"cpc": 0.69,
"name": "fanatics careers",
"volume": 6070,
"estimated_value": 9540
},
{
"cpc": 0.78,
"name": "fanatics jobs",
"volume": 1820,
"estimated_value": 2540
},
{
"cpc": 6.71,
"name": "fanatics betting and gaming",
"volume": 2240,
"estimated_value": 2250
},
{
"cpc": 15.35,
"name": "fanatics sportsbook",
"volume": 23660,
"estimated_value": 2160
}
],
"traffic_band": "developing",
"category_rank": 1582,
"direct_visits": 35319,
"search_visits": 113126,
"small_website": false,
"snapshot_date": "2026-04-01T00:00:00+00:00",
"social_visits": 2798,
"top_countries": {
"CA": 0.018,
"GB": 0.064,
"IN": 0.035,
"US": 0.641,
"VN": 0.016
},
"website_title": "Home | Officially Licensed Everything.",
"brand_strength": "moderate",
"change_3mo_pct": 10.1,
"change_mom_pct": 2.7,
"referral_visits": 19583,
"traffic_sources": {
"mail": 0.016,
"paid": 0,
"direct": 0.202,
"search": 0.647,
"social": 0.016,
"referral": 0.112
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.4% (~710 visits). Top: chatgpt.com (88%), gemini.google.com (12%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 3,
"engagement_quality": "low",
"brand_keyword_ratio": "5/5",
"website_description": "Fanatics offers the broadest assortment of fan merchandise and memorabilia worldwide.",
"country_rank_country": "US",
"digital_health_label": "fair",
"digital_health_score": 44,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 20% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 44: Engagement 24/100 (25%), Volume 75/100 (20%), Brand 40/100 (15%), Diversification 60/100 (15%), Rank 50/100 (15%), AI Readiness 4/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~2,798 visits).",
"engagement_quality_score": 24,
"geo_concentration_detail": "Highly concentrated traffic: US (64%), GB (6%), IN (4%).",
"referral_strength_detail": "Moderate referral strength at 11% of traffic (~19,583 visits).",
"search_dependency_detail": "High search dependency at 65% of total traffic.",
"engagement_quality_detail": "Low engagement (24/100) with 52% bounce rate, 1.5 pages per visit, and 38-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/16e1a0ab-5042-420b-b653-29075c008a78 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"fanaticsinc.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.