ferguson.com shows sustained decline with 3 consecutive months of decreases, down 41% overall to 2M.

{
  "signal_id": "b1618f1b-5d58-41fa-b4ee-29709da9ee48",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:04:06.725+00:00",
  "company": {
    "name": "Ferguson",
    "domain": "ferguson.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "ferguson.com shows sustained decline with 3 consecutive months of decreases, down 41% overall to 2M.",
    "traffic": {
      "2026-07-01": 3130052,
      "2026-08-01": 1897320,
      "2026-09-01": 1843369
    },
    "category": "home_and_garden/home_and_garden",
    "relevance": 8,
    "ai_traffic": {
      "total_visits": 27229,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.015
    },
    "engagement": {
      "bounce_rate": 0.409,
      "pages_per_visit": 4.069,
      "avg_visit_duration_seconds": 149
    },
    "global_rank": 26454,
    "mail_visits": 23964,
    "country_rank": 5484,
    "top_keywords": [
      {
        "cpc": 1.23,
        "name": "ferguson",
        "volume": 89130,
        "estimated_value": 34410
      },
      {
        "cpc": 1.11,
        "name": "ferguson plumbing supply",
        "volume": 5750,
        "estimated_value": 5040
      },
      {
        "cpc": 1.08,
        "name": "ferguson plumbing",
        "volume": 11240,
        "estimated_value": 4630
      },
      {
        "cpc": 3.97,
        "name": "plumbing supply near me",
        "volume": 6470,
        "estimated_value": 3810
      },
      {
        "cpc": 1.8,
        "name": "ferguson enterprises",
        "volume": 4720,
        "estimated_value": 3080
      }
    ],
    "traffic_band": "established",
    "category_rank": 46,
    "direct_visits": 647023,
    "search_visits": 1030443,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 12904,
    "top_countries": {
      "BR": 0.004,
      "CA": 0.005,
      "IN": 0.003,
      "MX": 0.006,
      "US": 0.949
    },
    "website_title": "Plumbing Supplies, HVAC Parts, Pipe, Valves & Fittings – Ferguson",
    "brand_strength": "moderate",
    "change_3mo_pct": -41.1,
    "change_mom_pct": -2.8,
    "referral_visits": 58988,
    "traffic_sources": {
      "mail": 0.013,
      "paid": 0,
      "direct": 0.351,
      "search": 0.559,
      "social": 0.007,
      "referral": 0.032
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.5% (~27,229 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "ferguson sells quality plumbing supplies, hvac products, and building supplies to professional contractors and homeowners.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 65,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 65: Engagement 64/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 40/100 (15%), Rank 75/100 (15%), AI Readiness 15/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~12,904 visits).",
    "engagement_quality_score": 64,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), MX (1%), CA (1%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~58,988 visits).",
    "search_dependency_detail": "High search dependency at 56% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (64/100) with 41% bounce rate, 4.1 pages per visit, and 149-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b1618f1b-5d58-41fa-b4ee-29709da9ee48 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"ferguson.com","limit":20}'