Google Launches Monthly Marketing Platform Series, Folds LinkedIn CTV Ads Into DV360

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  "data": {
    "url": "https://www.netinfluencer.com/google-launches-monthly-marketing-platform-series-folds-linkedin-ctv-ads-into-dv360/",
    "title": "Google Launches Monthly Marketing Platform Series, Folds LinkedIn CTV Ads Into DV360 - Net Influencer",
    "excerpt": "Google introduced “Google Marketing Platform Drops,” a new monthly series recapping updates across its advertising products, with the inaugural edition centered on a Gartner Leader ranking, Gemini-curated inventory in Display & Video 360, and the integration of LinkedIn’s CTV Ads programmatic inventory into DV360, according to a blog post . Gartner named Google a Leader in its “Magic Quadrant for Advertising Platforms” and ranked the company first across all three use cases the firm evaluates: Full Funnel, Awareness, and Performance, according to the post. On the inventory side, DV360’s Marketplace now offers personalized media bundles curated by Gemini models, with single-click activation for live sports and tentpole events. The same update brings LinkedIn’s CTV Ads programmatic inventory into DV360, giving advertisers a single workstream for buying, planning, and measuring that supply alongside the rest of their CTV spend. LinkedIn built that CTV product on a curated private marketplace model, integrating with publishers through real-time bidding rather than opening inventory broadly, according to an April engineering post from LinkedIn. The company expanded its DoubleVerify integration to screen for invalid traffic and brand suitability, reporting that DoubleVerify has measured LinkedIn’s CTV supply as more than 99% free of brand-risk inventory, with under 1% of impressions...",
    "summary": "Gartner named Google a Leader in its Magic Quadrant for Advertising Platforms and ranked it first across all three evaluated use cases.",
    "planning": false,
    "image_url": "https://www.netinfluencer.com/wp-content/uploads/2026/10/google-launches-monthly-marketing-platform-series-folds-linkedin-ctv-ads-into-dv360-20261023_123047-382f8b-1000x600.png",
    "confidence": 0.95,
    "recognition": "Leader in Gartner's Magic Quadrant for Advertising Platforms and ranked first across all three use cases (Full Funnel, Awareness, and Performance)",
    "published_at": "2026-10-23T12:31:47Z",
    "article_sentence": "Gartner named Google a Leader in its “Magic Quadrant for Advertising Platforms” and ranked the company first across all three use cases the firm evaluates: Full Funnel, Awareness, and Performance, according to the post."
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