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GoPro10-K: Customer churn

GoPro flags subscriber churn risk; integrates with Adobe and DaVinci to add value.

What happened

The company acknowledges a significant risk of failing to acquire and retain subscribers, which is critical for profitability.

Source

SEC EDGARMar 12, 2026

Annual report (Form 10-K)

GoPro 10-K for FY2025

Filing excerpt

We may not be able to acquire and retain subscribers at all or at historical rates and may decrease which could adversely impact our results of operations and our ability to be profitable.

sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Customer churn

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Mar 12, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
1500435
Accession number
0001500435-26-000006
Timeframe
Current year
Filing year
2026
Why it matters
Customer success tools needed
Signal category
Revenue

Topics and mentions

Technologies

  • cloud

Vendors

  • Adobe Premiere Pro
  • Adobe After Effects
  • DaVinci Resolve

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Mar 17, 2026
signal_type
sec-10k
signal_subtype
customerChurn

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/1e56b280-35ec-4bb4-b38b-6403f8a3e334 returns this record as JSON. POST /v1/companies/enrich returns every signal for gopro.com.

{
  "signal_id": "1e56b280-35ec-4bb4-b38b-6403f8a3e334",
  "signal_type": "sec-10k",
  "signal_subtype": "customerChurn",
  "detected_at": "2026-03-17T05:38:50.382+00:00",
  "company": {
    "name": "GoPro",
    "domain": "gopro.com"
  },
  "data": {
    "detail": "The company acknowledges a significant risk of failing to acquire and retain subscribers, which is critical for profitability. To enhance subscriber value, GoPro offers software plugins for professional editing platforms, creating a need for tools that improve customer engagement and ecosystem integration.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "GoPro flags subscriber churn risk; integrates with Adobe and DaVinci to add value.",
    "excerpts": "We may not be able to acquire and retain subscribers at all or at historical rates and may decrease which could adversely impact our results of operations and our ability to be profitable.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htm",
    "filing_date": "2026-03-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Customer success tools needed",
    "signal_category": "revenue",
    "vendors_mentioned": [
      "Adobe Premiere Pro",
      "Adobe After Effects",
      "DaVinci Resolve"
    ],
    "technologies_mentioned": [
      "cloud"
    ]
  }
}

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