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GoPro10-K: Product launch

GoPro launched a new Premium+ subscription tier in February 2024.

What happened

This new, higher-priced tier offers more cloud storage (500GB) and advanced software features like HyperSmooth Pro stabilization. This indicates a strategy to increase average revenue per user (ARPU) and cater to power users, requiring robust cloud infrastructure and software development resources.

Source

SEC EDGARMar 12, 2026

Annual report (Form 10-K)

GoPro 10-K for FY2025

Filing excerpt

Premium+ subscription launched in February 2024, and is a subscription service that includes all the same features included in our Premium subscription, cloud storage up to 500 GB of non-GoPro content, and HyperSmooth Pro.

sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Product launch

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Mar 12, 2026

More 10-K signals at other companies

The full record

From the Signal API record

Details

CIK
1500435
Accession number
0001500435-26-000006
Timeframe
Current year
Filing year
2026
Why it matters
Go-to-market support
Signal category
Strategic

Topics and mentions

Technologies

  • cloud

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Mar 17, 2026
signal_type
sec-10k
signal_subtype
productLaunch

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0433e464-e905-4326-8a72-c9a0476619c0 returns this record as JSON. POST /v1/companies/enrich returns every signal for gopro.com.

{
  "signal_id": "0433e464-e905-4326-8a72-c9a0476619c0",
  "signal_type": "sec-10k",
  "signal_subtype": "productLaunch",
  "detected_at": "2026-03-17T05:38:50.382+00:00",
  "company": {
    "name": "GoPro",
    "domain": "gopro.com"
  },
  "data": {
    "detail": "This new, higher-priced tier offers more cloud storage (500GB) and advanced software features like HyperSmooth Pro stabilization. This indicates a strategy to increase average revenue per user (ARPU) and cater to power users, requiring robust cloud infrastructure and software development resources.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "GoPro launched a new Premium+ subscription tier in February 2024.",
    "excerpts": "Premium+ subscription launched in February 2024, and is a subscription service that includes all the same features included in our Premium subscription, cloud storage up to 500 GB of non-GoPro content, and HyperSmooth Pro.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htm",
    "filing_date": "2026-03-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Go-to-market support",
    "signal_category": "strategic",
    "technologies_mentioned": [
      "cloud"
    ]
  }
}

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