The company is making a strategic investment in a new AI-driven system-on-chip (SoC), GP3, to create new product categories and regain lost market share. This signals a significant R&D focus on embedded AI, creating needs for AI development, hardware, and software testing solutions.
Filing excerpt
In recent years, we have seen increased competition with new product offerings that address either new markets or solutions, which has resulted in market share loss.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kaiInvestmentGet every 10-K signal for GoPro and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/7faa9500-db86-4c23-a288-7bc2f583c1e0 returns this record as JSON. POST /v1/companies/enrich returns every signal for gopro.com.
{
"signal_id": "7faa9500-db86-4c23-a288-7bc2f583c1e0",
"signal_type": "sec-10k",
"signal_subtype": "aiInvestment",
"detected_at": "2026-03-17T05:38:50.382+00:00",
"company": {
"name": "GoPro",
"domain": "gopro.com"
},
"data": {
"detail": "The company is making a strategic investment in a new AI-driven system-on-chip (SoC), GP3, to create new product categories and regain lost market share. This signals a significant R&D focus on embedded AI, creating needs for AI development, hardware, and software testing solutions.",
"metrics": {
"timeframe": "multi_year"
},
"summary": "GoPro investing in next-gen AI-driven GP3 system-on-chip to reverse market share loss",
"excerpts": "In recent years, we have seen increased competition with new product offerings that address either new markets or solutions, which has resulted in market share loss.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1500435/000150043526000006/gpro-20251231.htm",
"filing_date": "2026-03-12",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for AI vendors",
"signal_category": "technology",
"technologies_mentioned": [
"AI",
"system-on-chip"
]
}
}
curl https://signals.autobound.ai/v1/signals/7faa9500-db86-4c23-a288-7bc2f583c1e0 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"gopro.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.