gusto.com received 12M monthly visits with traffic from 5 countries.

{
  "signal_id": "46f6eda1-ddc0-4bd9-ac72-abbf466aada0",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:34.803+00:00",
  "company": {
    "name": "Gusto",
    "domain": "gusto.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "gusto.com received 12M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 11251471,
      "2026-07-01": 12040630,
      "2026-08-01": 11536089
    },
    "category": "jobs_and_career/human_resources",
    "relevance": 14.2,
    "ai_traffic": {
      "total_visits": 168244,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 84.269
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.427
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 7.11
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.015
    },
    "engagement": {
      "bounce_rate": 0.307,
      "pages_per_visit": 7.272,
      "avg_visit_duration_seconds": 275
    },
    "global_rank": 3993,
    "mail_visits": 1257434,
    "country_rank": 853,
    "top_keywords": [
      {
        "cpc": 7.41,
        "name": "gusto",
        "volume": 444200,
        "estimated_value": 472450
      },
      {
        "cpc": 0.31,
        "name": "gusto login",
        "volume": 127410,
        "estimated_value": 226040
      },
      {
        "cpc": 0.34,
        "name": "gusto sign in",
        "volume": 25180,
        "estimated_value": 25300
      },
      {
        "cpc": 33.84,
        "name": "gusto payroll",
        "volume": 11230,
        "estimated_value": 11880
      },
      {
        "cpc": 21.57,
        "name": "gusto inc",
        "volume": 7760,
        "estimated_value": 6550
      }
    ],
    "traffic_band": "major",
    "category_rank": 1,
    "direct_visits": 5952622,
    "search_visits": 2030352,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 853671,
    "top_countries": {
      "CA": 0.003,
      "GB": 0.003,
      "IN": 0.003,
      "PH": 0.008,
      "US": 0.959
    },
    "website_title": "the all-in-one people platform for payroll, benefits, hr",
    "brand_strength": "strong",
    "change_3mo_pct": 2.5,
    "change_mom_pct": -4.2,
    "referral_visits": 899815,
    "traffic_sources": {
      "mail": 0.109,
      "paid": 0,
      "direct": 0.516,
      "search": 0.176,
      "social": 0.074,
      "referral": 0.078
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.5% (~168,244 visits). Top: chatgpt.com (84%), gemini.google.com (8%), claude.ai (7%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. payroll, benefits, and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 89,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 52% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 89: Engagement 91/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 100/100 (15%), Rank 100/100 (15%), AI Readiness 15/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~853,671 visits).",
    "engagement_quality_score": 91,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), PH (1%), IN (0%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~899,815 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (91/100) with 31% bounce rate, 7.3 pages per visit, and 275-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/46f6eda1-ddc0-4bd9-ac72-abbf466aada0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"gusto.com","limit":20}'