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GymsharkTraffic decline

gymshark.com traffic declined 30% to 17M monthly visits.

What happened

Minimal AI traffic at 0.4% (~64,343 visits). Top: chatgpt.com (62%), gemini.google.com (6%), perplexity.ai (3%).

Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
16,608,824
Month over month
-29.9%
3-month change
+23.6%
Global rank
2,919
Top country
US (35%)
Trend
Fluctuating

More from Gymshark

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The full record

From the Signal API record

Numbers

Country rank
1,767
Category rank
101
Change, 3 months
+23.6%
Change, month over month
-29.9%
Digital health score
64

Details

Measured month
Jul 2026
Category
lifestyle/fashion_and_apparel
Mail visits
564,700
Traffic band
Major
Direct visits
3,803,421
Search visits
8,271,194
Small website
No
Snapshot date
Jul 1, 2026
Social visits
780,615
Website title
Gymshark - Privacy Notice
Brand strength
Moderate
Referral visits
481,656
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~64,343 visits). Top: chatgpt.com (62%), gemini.google.com (6%), perplexity.ai (3%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Consecutive months
1
Brand keyword ratio
3/5
Website description
Gymshark Help, Support and FAQs. Find information about Gymshark orders, deliveries, payments, technical issues and returns.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 64: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 46/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/1d297b40-2e03-4f19-a800-96cd2caf6720 returns this record as JSON. POST /v1/companies/enrich returns every signal for gymshark.com.

{
  "signal_id": "1d297b40-2e03-4f19-a800-96cd2caf6720",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-08-13T10:39:45.88+00:00",
  "company": {
    "name": "Gymshark",
    "domain": "gymshark.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "gymshark.com traffic declined 30% to 17M monthly visits.",
    "traffic": {
      "2026-05-01": 13434794,
      "2026-06-01": 23702154,
      "2026-07-01": 16608824
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 64343,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 61.936
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.272
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.322
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.444,
      "pages_per_visit": 4.269,
      "avg_visit_duration_seconds": 145
    },
    "global_rank": 2919,
    "mail_visits": 564700,
    "country_rank": 1767,
    "top_keywords": [
      {
        "cpc": 0.45,
        "name": "gymshark",
        "volume": 1047460,
        "estimated_value": 2432330
      },
      {
        "cpc": 0.44,
        "name": "gym shark",
        "volume": 119890,
        "estimated_value": 235140
      },
      {
        "cpc": 0.46,
        "name": "shein",
        "volume": 13085400,
        "estimated_value": 38800
      },
      {
        "cpc": 0.59,
        "name": "gymshark onyx",
        "volume": 34900,
        "estimated_value": 38280
      },
      {
        "cpc": 0.3,
        "name": "gymshark canada",
        "volume": 13700,
        "estimated_value": 24610
      }
    ],
    "traffic_band": "major",
    "category_rank": 101,
    "direct_visits": 3803421,
    "search_visits": 8271194,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 780615,
    "top_countries": {
      "AU": 0.059,
      "CA": 0.07,
      "DE": 0.052,
      "GB": 0.122,
      "US": 0.35
    },
    "website_title": "Gymshark - Privacy Notice",
    "brand_strength": "moderate",
    "change_3mo_pct": 23.6,
    "change_mom_pct": -29.9,
    "referral_visits": 481656,
    "traffic_sources": {
      "mail": 0.034,
      "paid": 0,
      "direct": 0.229,
      "search": 0.498,
      "social": 0.047,
      "referral": 0.029
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~64,343 visits). Top: chatgpt.com (62%), gemini.google.com (6%), perplexity.ai (3%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Gymshark Help, Support and FAQs. Find information about Gymshark orders, deliveries, payments, technical issues and returns.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 64: Engagement 63/100 (25%), Volume 100/100 (20%), Brand 46/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~780,615 visits).",
    "engagement_quality_score": 63,
    "geo_concentration_detail": "Moderately concentrated traffic: US (35%), GB (12%), CA (7%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~481,656 visits).",
    "search_dependency_detail": "Moderate search dependency at 50% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (63/100) with 44% bounce rate, 4.3 pages per visit, and 145-second average duration."
  }
}

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