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H-E-BTraffic snapshot

heb.com received 15M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~72,541 visits). Top: chatgpt.com (78%), perplexity.ai (2%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
14,531,357
Month over month
-0.5%
3-month change
+5.4%
Global rank
2,749
Top country
US (98%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
569
Category rank
5
Change, 3 months
+5.4%
Change, month over month
-0.5%
Digital health score
80

Details

Measured month
Aug 2026
Category
food_and_drink/groceries
Mail visits
465,003
Traffic band
Major
Direct visits
8,035,840
Search visits
4,475,658
Small website
No
Snapshot date
Aug 1, 2026
Social visits
334,221
Website title
H-E-B | Taking Care of Texans
Brand strength
Strong
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~72,541 visits). Top: chatgpt.com (78%), perplexity.ai (2%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
No store does more than your H-E-B, where you’ll find savings on products you love, without compromise of convenience, quality or selection. Free Curbside!
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 5/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/214cfcd5-30a9-4fef-8d23-702e4a9c64b6 returns this record as JSON. POST /v1/companies/enrich returns every signal for heb.com.

{
  "signal_id": "214cfcd5-30a9-4fef-8d23-702e4a9c64b6",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:10.731+00:00",
  "company": {
    "name": "H-E-B",
    "domain": "heb.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "heb.com received 15M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 13785844,
      "2026-07-01": 14599035,
      "2026-08-01": 14531357
    },
    "category": "food_and_drink/groceries",
    "relevance": 1.6,
    "ai_traffic": {
      "total_visits": 72541,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 78.424
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 2.189
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 0.063
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.323,
      "pages_per_visit": 6.554,
      "avg_visit_duration_seconds": 327
    },
    "global_rank": 2749,
    "mail_visits": 465003,
    "country_rank": 569,
    "top_keywords": [
      {
        "cpc": 0.74,
        "name": "heb",
        "volume": 476580,
        "estimated_value": 667260
      },
      {
        "cpc": 1.16,
        "name": "heb careers",
        "volume": 46250,
        "estimated_value": 138840
      },
      {
        "cpc": 0.7,
        "name": "heb pharmacy",
        "volume": 22550,
        "estimated_value": 40770
      },
      {
        "cpc": 0.51,
        "name": "heb weekly ad",
        "volume": 7310,
        "estimated_value": 21770
      },
      {
        "cpc": 0.8,
        "name": "heb near me",
        "volume": 14320,
        "estimated_value": 20830
      }
    ],
    "traffic_band": "major",
    "category_rank": 5,
    "direct_visits": 8035840,
    "search_visits": 4475658,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 334221,
    "top_countries": {
      "CA": 0.002,
      "GB": 0.001,
      "IN": 0.001,
      "MX": 0.002,
      "US": 0.982
    },
    "website_title": "H-E-B | Taking Care of Texans",
    "brand_strength": "strong",
    "change_3mo_pct": 5.4,
    "change_mom_pct": -0.5,
    "referral_visits": 465003,
    "traffic_sources": {
      "mail": 0.032,
      "paid": 0,
      "direct": 0.553,
      "search": 0.308,
      "social": 0.023,
      "referral": 0.032
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~72,541 visits). Top: chatgpt.com (78%), perplexity.ai (2%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "No store does more than your H-E-B, where you’ll find savings on products you love, without compromise of convenience, quality or selection. Free Curbside!",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 80: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~334,221 visits).",
    "engagement_quality_score": 93,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), MX (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~465,003 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "High engagement (93/100) with 32% bounce rate, 6.6 pages per visit, and 327-second average duration."
  }
}

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