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Ever wonder how consumer insights help bring a product to life? πΈβ¨ Meet Debbie Eaton and Alexandra Stellon, two of the team members behind the insights! Our Consumer Insights team gives us a behind-the-scenes look at their roles and shares how their work helped shape Blooms by Play-Doh. From understanding what consumers are looking for to turning those learnings into products made for play. Take a peek at the people and insights behind the product π‘π