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Hilton10-K: Market share loss

Hilton faces intense competition across all brand segments, naming dozens of rivals

Read at SEC EDGAR

What happened

The company explicitly lists numerous competitors for each of its 20+ brands, from luxury (Four Seasons, Ritz-Carlton) to focused service (Holiday Inn, Courtyard).

Source

SEC EDGARFeb 11, 2026

Annual report (Form 10-K)

Hilton 10-K for FY2025

Filing excerpt

Because we operate in a highly competitive industry, our revenues or profits could be harmed if we are unable to compete effectively;

sec.gov/Archives/edgar/data/1585689/000158568926000007/hlt-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Market share loss

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 11, 2026

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The full record

From the Signal API record

Details

CIK
1585689
Accession number
0001585689-26-000007
Filing year
2026
Why it matters
Urgency to improve

Topics and mentions

Competitors

  • Four Seasons
  • Mandarin Oriental
  • Ritz-Carlton
  • Rosewood Hotels & Resorts
  • St. Regis
  • JW Marriott
  • Intercontinental
  • Sofitel

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
marketShareLoss

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b408b31e-24dd-4a00-86e8-57aeee84c6b1 returns this record as JSON. POST /v1/companies/enrich returns every signal for hilton.com.

{
  "signal_id": "b408b31e-24dd-4a00-86e8-57aeee84c6b1",
  "signal_type": "sec-10k",
  "signal_subtype": "marketShareLoss",
  "detected_at": "2026-02-17T06:30:53.613+00:00",
  "company": {
    "name": "Hilton",
    "domain": "hilton.com"
  },
  "data": {
    "detail": "The company explicitly lists numerous competitors for each of its 20+ brands, from luxury (Four Seasons, Ritz-Carlton) to focused service (Holiday Inn, Courtyard). This highlights significant pressure to maintain market share and differentiate its offerings, creating opportunities for competitive intelligence and marketing technology vendors.",
    "summary": "Hilton faces intense competition across all brand segments, naming dozens of rivals",
    "excerpts": "Because we operate in a highly competitive industry, our revenues or profits could be harmed if we are unable to compete effectively;",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1585689/000158568926000007/hlt-20251231.htm",
    "filing_date": "2026-02-11",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Urgency to improve",
    "signal_category": "market",
    "competitors_mentioned": [
      "Four Seasons",
      "Mandarin Oriental",
      "Ritz-Carlton",
      "Rosewood Hotels & Resorts",
      "St. Regis",
      "JW Marriott",
      "Intercontinental",
      "Sofitel"
    ]
  }
}

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