The rapid 15% annual growth of the Hilton Honors program to 243 million members creates a significant need to scale data platforms, CRM, and analytics capabilities. This is critical for delivering the targeted marketing and customized experiences that drive the program's value and capture guest spending.
Filing excerpt
As of December 31, 2025, we had 243 million members in our award-winning guest loyalty program, Hilton Honors, an increase of 15 percent from December 31, 2024;
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kdataInvestmentGet every 10-K signal for Hilton and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/cab7e0a8-3aa3-4dc7-9f3b-57c50cd2b880 returns this record as JSON. POST /v1/companies/enrich returns every signal for hilton.com.
{
"signal_id": "cab7e0a8-3aa3-4dc7-9f3b-57c50cd2b880",
"signal_type": "sec-10k",
"signal_subtype": "dataInvestment",
"detected_at": "2026-02-17T06:30:53.613+00:00",
"company": {
"name": "Hilton",
"domain": "hilton.com"
},
"data": {
"detail": "The rapid 15% annual growth of the Hilton Honors program to 243 million members creates a significant need to scale data platforms, CRM, and analytics capabilities. This is critical for delivering the targeted marketing and customized experiences that drive the program's value and capture guest spending.",
"metrics": {
"pct": 0.15,
"timeframe": "current_year",
"pct_context": "Year-over-year growth of Hilton Honors members to 243 million."
},
"summary": "Hilton Honors loyalty program grew 15% to 243 million members, driving data and personalization needs.",
"excerpts": "As of December 31, 2025, we had 243 million members in our award-winning guest loyalty program, Hilton Honors, an increase of 15 percent from December 31, 2024;",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1585689/000158568926000007/hlt-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for data vendors",
"signal_category": "technology",
"vendors_mentioned": [
"American Express",
"Amazon",
"Lyft"
]
}
}
curl https://signals.autobound.ai/v1/signals/cab7e0a8-3aa3-4dc7-9f3b-57c50cd2b880 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hilton.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.