Filing excerpt
As of December 31, 2025, we had 243 million members in our award-winning guest loyalty program, Hilton Honors, an increase of 15 percent from December 31, 2024...
What this signalsFilings often name leadership changes, deals and spending plans.
Vendors
sec-10kplatformStrategyGet every 10-K signal for Hilton and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Hilton this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f5f930c4-6d2f-49d1-bae2-7bf90e4ab38c returns this record as JSON. POST /v1/companies/enrich returns every signal for hilton.com.
{
"signal_id": "f5f930c4-6d2f-49d1-bae2-7bf90e4ab38c",
"signal_type": "sec-10k",
"signal_subtype": "platformStrategy",
"detected_at": "2026-02-17T06:30:53.613+00:00",
"company": {
"name": "Hilton",
"domain": "hilton.com"
},
"data": {
"detail": "The rapid growth of the Hilton Honors loyalty program is a core strategic priority, fueling the need for technology to enhance member engagement. This includes investments in the mobile app, contactless 'Digital Key' technology, and personalized marketing, creating opportunities for vendors in CRM, data analytics, and mobile application development.",
"metrics": {
"pct": 0.15,
"timeframe": "current_year",
"pct_context": "Year-over-year growth in Hilton Honors members"
},
"summary": "Hilton Honors loyalty program grew 15% to 243M members, driving investment in its digital experience platform.",
"excerpts": "As of December 31, 2025, we had 243 million members in our award-winning guest loyalty program, Hilton Honors, an increase of 15 percent from December 31, 2024...",
"relevance": 0.85,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1585689/000158568926000007/hlt-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Platform tools needed",
"signal_category": "strategic",
"vendors_mentioned": [
"American Express",
"Amazon",
"Lyft"
]
}
}
curl https://signals.autobound.ai/v1/signals/f5f930c4-6d2f-49d1-bae2-7bf90e4ab38c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hilton.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.