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HiltonTraffic snapshot

hilton.com received 57M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~374,261 visits). Top: chatgpt.com (88%), gemini.google.com (10%), perplexity.ai (2%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
57,115,739
Month over month
+7.6%
3-month change
+8.4%
Global rank
691
Top country
US (77%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
204
Category rank
6
Change, 3 months
+8.4%
Change, month over month
+7.6%
Digital health score
75

Details

Measured month
Jul 2026
Category
travel_and_tourism/accommodation_and_hotels
Mail visits
2,341,745
Traffic band
Major
Direct visits
17,991,458
Search visits
21,532,634
Small website
No
Snapshot date
Jul 1, 2026
Social visits
970,968
Website title
Challenge Page
Brand strength
Moderate
Referral visits
4,797,722
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~374,261 visits). Top: chatgpt.com (88%), gemini.google.com (10%), perplexity.ai (2%).
Geo concentration
Highly concentrated
Consecutive months
3
Engagement quality
High
Brand keyword ratio
4/5
Website description
explore hilton's portfolio of hotels and distinct brands across the globe. book directly for the best rates during your next stay. expect better, expect hilton.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 75: Engagement 83/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b5ef0671-72ac-49c1-8c5f-768ee5282b24 returns this record as JSON. POST /v1/companies/enrich returns every signal for hilton.com.

{
  "signal_id": "b5ef0671-72ac-49c1-8c5f-768ee5282b24",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:20:51.222+00:00",
  "company": {
    "name": "Hilton",
    "domain": "hilton.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "hilton.com received 57M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 52670875,
      "2026-06-01": 53102781,
      "2026-07-01": 57115739
    },
    "category": "travel_and_tourism/accommodation_and_hotels",
    "relevance": 25.7,
    "ai_traffic": {
      "top_prompts": [
        "How can I find and compare room types, amenities, and cancellation policies across multiple hotels in a city to choose the best option for a business trip?",
        "What are the best steps to book a hotel room for a family vacation, including tips on selecting room configurations, extra beds, and child-friendly amenities?",
        "When planning a weekend staycation, how can I compare prices, available packages, and membership or reward benefits to get the best overall value for my chosen dates?"
      ],
      "total_visits": 374261,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.788
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 10.325
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.887
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.363,
      "pages_per_visit": 4.57,
      "avg_visit_duration_seconds": 258
    },
    "global_rank": 691,
    "mail_visits": 2341745,
    "country_rank": 204,
    "top_keywords": [
      {
        "cpc": 0.7,
        "name": "hilton",
        "volume": 736100,
        "estimated_value": 882880
      },
      {
        "cpc": 0.75,
        "name": "hilton honors",
        "volume": 255950,
        "estimated_value": 379620
      },
      {
        "cpc": 0.48,
        "name": "hilton honors login",
        "volume": 66870,
        "estimated_value": 73660
      },
      {
        "cpc": 0.68,
        "name": "hilton hotels",
        "volume": 58670,
        "estimated_value": 69540
      },
      {
        "cpc": 0.73,
        "name": "hampton inn",
        "volume": 57730,
        "estimated_value": 50220
      }
    ],
    "traffic_band": "major",
    "category_rank": 6,
    "direct_visits": 17991458,
    "search_visits": 21532634,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 970968,
    "top_countries": {
      "CA": 0.034,
      "DE": 0.01,
      "GB": 0.036,
      "JP": 0.021,
      "US": 0.769
    },
    "website_title": "Challenge Page",
    "brand_strength": "moderate",
    "change_3mo_pct": 8.4,
    "change_mom_pct": 7.6,
    "referral_visits": 4797722,
    "traffic_sources": {
      "mail": 0.041,
      "paid": 0,
      "direct": 0.315,
      "search": 0.377,
      "social": 0.017,
      "referral": 0.084
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~374,261 visits). Top: chatgpt.com (88%), gemini.google.com (10%), perplexity.ai (2%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "explore hilton's portfolio of hotels and distinct brands across the globe. book directly for the best rates during your next stay. expect better, expect hilton.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 75: Engagement 83/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~970,968 visits).",
    "engagement_quality_score": 83,
    "geo_concentration_detail": "Highly concentrated traffic: US (77%), GB (4%), CA (3%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~4,797,722 visits).",
    "search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
    "engagement_quality_detail": "High engagement (83/100) with 36% bounce rate, 4.6 pages per visit, and 258-second average duration."
  }
}

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