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HubSpot10-K: Data investment

HubSpot scales its data platform using HBase, Kafka, Vitess, and Elasticsearch to process billions of data points.

What happened

The company operates a sophisticated data stack with a stated need to "move quickly on data enrichment." This reliance on large-scale, open-source data systems for collection and processing indicates ongoing investment in data engineering, infrastructure, and analytics capabilities to support their AI-driven platform.

Source

SEC EDGARFeb 11, 2026

Annual report (Form 10-K)

HubSpot 10-K for FY2025

Filing excerpt

We utilize a variety of open-source distributed systems including HBase, Kafka, Vitess, and Elasticsearch to scale our data collection and processing.

sec.gov/Archives/edgar/data/1404655/000119312526046646/hubs-20251231.htmRead the full source

Other signals in this filing (9)

Extracted by Autobound

From the Signal API record
Signal
10-K: Data investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 11, 2026

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The full record

From the Signal API record

Details

CIK
1404655
Accession number
0001193125-26-046646
Filing year
2026
Why it matters
Target for data vendors
Signal category
Technology

Topics and mentions

Technologies

  • HBase
  • Kafka
  • Vitess
  • Elasticsearch
  • microservices

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
dataInvestment

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7f4a56bc-de80-4f52-baef-ce9c7d999801 returns this record as JSON. POST /v1/companies/enrich returns every signal for hubspot.com.

{
  "signal_id": "7f4a56bc-de80-4f52-baef-ce9c7d999801",
  "signal_type": "sec-10k",
  "signal_subtype": "dataInvestment",
  "detected_at": "2026-02-17T06:33:56.492+00:00",
  "company": {
    "name": "HubSpot",
    "domain": "hubspot.com"
  },
  "data": {
    "detail": "The company operates a sophisticated data stack with a stated need to \"move quickly on data enrichment.\" This reliance on large-scale, open-source data systems for collection and processing indicates ongoing investment in data engineering, infrastructure, and analytics capabilities to support their AI-driven platform.",
    "summary": "HubSpot scales its data platform using HBase, Kafka, Vitess, and Elasticsearch to process billions of data points.",
    "excerpts": "We utilize a variety of open-source distributed systems including HBase, Kafka, Vitess, and Elasticsearch to scale our data collection and processing.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1404655/000119312526046646/hubs-20251231.htm",
    "filing_date": "2026-02-11",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Target for data vendors",
    "signal_category": "technology",
    "technologies_mentioned": [
      "HBase",
      "Kafka",
      "Vitess",
      "Elasticsearch",
      "microservices"
    ]
  }
}

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