With 53% of its customers located abroad, HubSpot is prioritizing international expansion by investing in local sales, marketing, and professional services.
Filing excerpt
As of December 31, 2025, approximately 53% of our Customers were located outside of the United States and these Customers generated approximately 48% of our total revenue for the year ended December 31, 2025.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10kinternationalGrowthGet every 10-K signal for HubSpot and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a89294d5-962f-46fb-b76e-285690221af7 returns this record as JSON. POST /v1/companies/enrich returns every signal for hubspot.com.
{
"signal_id": "a89294d5-962f-46fb-b76e-285690221af7",
"signal_type": "sec-10k",
"signal_subtype": "internationalGrowth",
"detected_at": "2026-02-17T06:33:56.492+00:00",
"company": {
"name": "HubSpot",
"domain": "hubspot.com"
},
"data": {
"detail": "With 53% of its customers located abroad, HubSpot is prioritizing international expansion by investing in local sales, marketing, and professional services. This creates budget and immediate needs for vendors supporting global operations, including payroll, HR, compliance, and localized marketing technologies.",
"metrics": {
"pct": 0.48,
"timeframe": "current_year",
"pct_context": "percentage of total revenue from customers outside of the United States for the year ended December 31, 2025"
},
"summary": "HubSpot's international operations generate 48% of total revenue, with plans for further investment",
"excerpts": "As of December 31, 2025, approximately 53% of our Customers were located outside of the United States and these Customers generated approximately 48% of our total revenue for the year ended December 31, 2025.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1404655/000119312526046646/hubs-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Global tools needed",
"signal_category": "market",
"regions_mentioned": [
"United States",
"European",
"Asia Pacific",
"South American"
]
}
}
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-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hubspot.com","limit":20}'Long text fields are shortened on this page.
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