The company explicitly defines its target market as mid-market businesses, which it believes are underserved by complex enterprise solutions.
Filing excerpt
We focus on selling to mid-market business-to-business (“B2B”) companies, which we define as companies that have between 2 and 2,000 employees, and aim to be the best at applying AI to help them grow.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kmarketExpansionGet every 10-K signal for HubSpot and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at HubSpot this week?”
The Signal API returns 10-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/4c59b12b-e65e-432c-a218-fe3efef86a0b returns this record as JSON. POST /v1/companies/enrich returns every signal for hubspot.com.
{
"signal_id": "4c59b12b-e65e-432c-a218-fe3efef86a0b",
"signal_type": "sec-10k",
"signal_subtype": "marketExpansion",
"detected_at": "2026-02-17T06:33:56.492+00:00",
"company": {
"name": "HubSpot",
"domain": "hubspot.com"
},
"data": {
"detail": "The company explicitly defines its target market as mid-market businesses, which it believes are underserved by complex enterprise solutions. This focus influences product development and go-to-market strategy, creating partnership opportunities for other vendors targeting this specific segment.",
"summary": "HubSpot's growth strategy is focused on mid-market B2B companies with 2 to 2,000 employees",
"excerpts": "We focus on selling to mid-market business-to-business (“B2B”) companies, which we define as companies that have between 2 and 2,000 employees, and aim to be the best at applying AI to help them grow.",
"relevance": 0.7,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1404655/000119312526046646/hubs-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Scaling infrastructure needed",
"signal_category": "market",
"technologies_mentioned": [
"AI"
]
}
}
curl https://signals.autobound.ai/v1/signals/4c59b12b-e65e-432c-a218-fe3efef86a0b \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"hubspot.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.