Hy-Vee strengthens veteran outreach with May initiatives.
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Hy-Vee strengthens veteran outreach with May initiatives. Hy-Vee is launching a series of initiatives in May to support veterans and active-duty service members, including in-store fundraising, free meals and community partnerships. April 30, 2026. 4:05 PM WEST DES MOINES, Iowa - Beginning in May, Hy-Vee stores are bolstering support for its country's military veterans and active-duty service members through several Hy-Vee Homefront initiatives. Hy-Vee Homefront Round Up: Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout May to support organizations serving veterans, active-duty service members, and their families. The American Red Cross, Honor Flight Network, Hope for the Warriors, Operation First Response, and the Puppy Jake Foundation will receive the proceeds. Hy-Vee will match customer contributions up to $100,000. Free Coffee Every Wednesday in May: From 6-10 a.m. every Wednesday in May, veterans and active-duty service members are invited to pick up a free coffee at Hy-Vee stores with hot food service. Free Breakfast on May 20: From 6-10 a.m., Hy-Vee stores with hot food service will offer veterans and active-duty service members a free, buffet-style breakfast featuring eggs, biscuits and gravy, hash browns, and more. Care Packages for Service Members: In late May, Hy-Vee is partnering with the United Service...
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